Michigan Primary Care Association got its beginnings in 1978 as the Michigan Association of Rural Health Care (MARHC), a networking organization of Health Centers and stakeholders interested in fostering primary care in rural underserved communities across the state. With the realization that urban communities also had great health care needs, the Association broadened its scope to include urban Michigan communities as well. To better reflect this broadened scope, MARHC changed its name to Michigan Primary Care Association (MPCA), which incorporated in 1981. The members of MPCA recognized the benefit of a statewide advocacy organization as Health Centers faced the political realities of the impending Reagan years.
Today 42 Health Center organizations provide quality, affordable, comprehensive primary and preventive health care for more than 615,000 Michigan residents at over 250 sites located in both rural and urban communities across the state.
Michigan Creative produced two videos for MPCA. The first one was a video for their annual event that showcased important facts about the MPCA. The second video is a condensed version of the first video, created to be shared on social media and embedded into health center websites.