Founded in 1887, the Michigan Bankers Association (MBA) is a trade association of Michigan financial institutions which currently includes more than 2,300 branches located throughout the state with combined assets of over $150 billion. Their main areas of focus include advocacy, professional development, and offering products and services to their members.
Since the spring of 2012, the Michigan Bankers Association has been a client of ours. We helped to create videos that explain the services they offer through interviews with top managers in their company. Some of their videos feature animated explanations for their products and we have also completed logo design and branding for some of their products. We also helped brand a division of their business, My Bank Health, and created both videos and print pieces to explain the program.