Web Design Trends

Web Design Trends for 2020

Michael Phelps Marketing, Web Design

As we edge closer to the New Year, it’s time to take a look at the hottest trends we should expect to see in 2020 when it comes to web design and web development. We’ve scoured the web and assembled for you here some of the major shifts away from current design aesthetics. 2020 seems to be a year that will be both a look forward as designers embrace mobile adaptivity while mixing in visual aesthetics that seem to be reemerging after years on the fringes. Excited? Then let’s get started, as we take a look at what we should expect from designers moving into the new decade. 

Mobile-Forward Responsiveness

Mobile traffic accounted for roughly 52% of Internet traffic in 2018, a trend that will continue into 2021, resulting in mobile e-commerce generating $2.32 trillion – more than two-thirds of total online e-commerce sales. This trend in usage has been going on for several years now, and designers have been moving towards responsive web designs the entire time, but as we move into 2020, responsiveness will also start to inform design choices as well as site functionality. 

Simply Bold

With so much traffic starting on these smaller mobile stages, web designers are striving to make their websites stand out in a crowd. Knowing that more device screens are using technological innovation to allow bold colors to pop on the screen, web designers are pushing deep, brilliant colors for brands to grab attention. Gradients are making a comeback with some designers who are looking to leverage striking visuals, and this reliance on simple, bold color will help build brand association and increase loyalty.  

Animation as a Stand-In for Slower Video Content 

Video has become a huge driving force in marketing content across social media platforms, so there is power in the medium. However, for websites, video generally will slow down a site load time, which can just as quickly drive potential visitors away. Enter integrated mobile animations, GIFs, and dynamic illustrations. Interactivity and the eye-catching motion will be great ways to engage viewers by allowing the web design elements to tell a story or show your organization’s values, as well as keeping them on the page. These tools can also help to highlight and boost the impact of data visualizations and business analytics.

The Power of the Grid and the Rise of Asymmetric Sites

We will see a divergence in web designers’ approach to laying out websites based on conflicting aesthetics. Along one path, website designers will embrace asymmetry as a way to make personal websites stand out and show visitors the character of the individual represented by the site. This approach doesn’t work well with websites that have large amounts of live content, which leads us to the next design aesthetic you can expect to see moving into 2020 – CSS Grids. CSS Grids provide a powerful presentation tool that allows web designers to create different visual interfaces based on the device upon which the site is being viewed, while still maintaining the aesthetic and functionality of the page. The grid is modular and shifts depending on the size of the screen, allowing content to be formatted and laid out in the most effective manner.  

Voice Capable Interface

Remember how we started this discussion on mobile devices impacting design, then followed with its impact on layout? Mobile devices present a very unique challenge to designers to fit as much information and content as possible while retaining site functionality. Expect to see websites, landing pages, and microsites designed with the intent of appearing in voice-powered searches conducted by the virtual assistants on mobile devices and smart speaker devices.  

Goodbye Homepage, Hello Targeted Landing Pages

The never-ending pursuit of improved search rankings on search engines powered by rapidly advancing machine learning algorithms means that UI/UX designers and web development professionals need to start considering alternatives to business as usual. Search engine optimization becomes the tool for this, but it seems that this process will come to rely more and more on A/B testing and other methods to discover the best page design to get the job done. As a result, we are starting to see designers building targeted, personalized landing pages based on the various marketing initiatives in play, which will eventually supplant the traditional homepage of websites. Users will thus experience multiple points of entry to your brand, depending upon the search terms that landed them on your virtual doorstep.  

Innovation and Mobility Above All Else

At Michigan Creative, we fully embrace the changes coming down the line for web development companies in 2020. We are well versed in the responsive web design initiatives that are driving every aspect of web development in the field and we can’t wait to bring these new trends to life in the work that we execute for our current clients and for the clients we will have the pleasure of welcoming to the Michigan Creative portfolio. We can’t wait to show you what 2020 has in store for you and your business!