Twylah – A New Way to Tweet

Melissa Meschke Marketing, Michigan Creative Leave a Comment

What the heck is Twylah you say?  I was asking myself the same question when I came across this new social media.
Since not too many people know, let’s start from the beginning!
What is Twylah?
The company’s page states it like this:

Twylah helps you significantly leverage your Twitter efforts.  Currently, individuals and brands are spending a lot of time on Twitter, and not necessarily seeing direct returns on their investment.  Twylah is a tool that captures the value of your Twitter efforts and allows you to realize true returns.  We do this by creating engaging, navigable websites of your tweets, which we call “Twitter Brand Pages.”

I find this description confusing and incomplete, so I wrote up my own description:

Twylah is a new social media platform that helps keep company tweets organized, relevant, and more searchable on search engines. The personalized pages make it easy for followers to retweet tweets from current to months old, follow the company’s other social media sites, and easily search for tweets by topic.  It also allows the company to easily see what tweets are trending, what topics they tweet about most, and gives good statistics about what is being clicked on and when.

To get an idea of what these pages look like, check out one of my company’s pages here.
I believe the greatest benefit to having a Twylah page is that the page helps keep all of your tweets relevant all the time.  Users can easily click on a topic and quickly look through all of your tweets, back through forever.  The site also makes it easy to share all your tweets via other social media sites.  This means that old tweets still have the power to generate more traffic and likes on your facebook, pinterest, and google +.  Another huge benefit is when users get redirected to your Twylah page, they will not be distracted by other people’s tweets and may

(hopefully!) get lost in the endless tweets from the past!  And a final benefit is that a user does not need to sign up for Twylah to view your page and posts; huge for generating traffic and letting people browse your page with no sign up hassle.
There are still concerns with this platform, however.  My first concern is this social media site has been around since 2011 and I’m just hearing about it now.  I think this fault falls on the laps of the creators as they do not have a Twitter page for their business, nor do they make it easy to find them on other social media.  Their facebook page only has 400 likes.  So, how long will this be around? Hard to say, only time will tell.   And the other main concern is that people have to click on it; meaning that they have to click on the link from your twitter in order to view your Twylah page unless they have one of their own.  I do not personally have a page, but will look into this and report back from my findings from a user standpoint and not a business standpoint.
I had to read several blogs to get more information and would like to share them here in case you would like additional blogs to look at:
http://windmillnetworking.com/2011/09/09/twitter-seo-think-twylah/ 

http://scobleizer.com/2011/05/25/twylah-lets-media-brands-and-celebrities-monetize-their-twitter-stream/

 

Thanks to all the other bloggers for your help!
Until next week!!