During one of many occupational crises I’ve experienced in college as I frantically tried to figure out what I wanted to do for the rest of my life during the allotted four years, one potential career path I came upon was social media. This seemed like a good way to go, it was standard work hours and I’d spend my day on Facebook and Twitter and no one would yell at me for doing so. I found a social media internship and started on my way toward a career in social media. In my experience at this internship, there was one huge main takeaway: social media managers
deserve way more credit than they get.
Social media managers do spend their day on Facebook and Instagram and all the other popular social media outlets, but their job is more than putting out one or two posts an hour. The social media strategists and managers are the ones who maintain a company’s entire online presence, responding to customer comments and complaints, answering questions, and getting the most reach as possible. I’m sure we can all relate to posting on social media purely to get likes at least once, but that’s what social media managers do all day. They have to figure out what time of day posts have the most engagement on which pages, as well as tailor each post to the target audience. One aspect of my social media internship that I found particularly challenging was coming up with twenty different ways to say the same thing, in 140 characters or less, while still remaining engaging. If this comes easily to you, you may want to consider a career in social media. From time to time they make video content because visual posts get more reach than text posts. So in addition to writing and scheduling posts, they can add video composition and editing to their list of things to do during the day.