Writing isn’t dead, and you should be doing it

Katie Kennedy Advertising, Blogging, Branding, Business, content marketing, Cool, Creative, culture, Facebook, Inspiration, Instagram, Lansing, Marketing, Michigan, Michigan Creative, Michigan State University, storytelling, Web

Lately, social media is all about photos, video, and reaching your followers and consumers with relatable, visually aesthetic content. Just by that description, writing doesn’t often fit the bill. But why is that? It’s been thought that writing and creating content to be read is becoming less and less popular – dying, even. Unless you live under a rock, you’ve …

web design

Simplicity Versus Complexity in Web Design

Michael Phelps Blogging, Branding, culture, Marketing, Michigan Creative, sales, storytelling

Whenever discussing what goes into effective web design, a number of prevailing and common trends are relevant when deciding between a simple or complex web design. Some of these are: Keep your website inline with your brand, including: Colors Font Logo use Break your content up to keep it easily digestible to the reader. Keep your CTAs (Call To Actions) …

Using Video As Your Website Background

Why You Need A Website Redesign

Michigan Creative Blogging, Business, Creative, Design, Web, Web Design

The idea of having a useful, attractive, and easy to use website for your business gets talked about a lot around here, and that’s because of how important it is. It’s one aspect of marketing that is becoming more and more relevant and should not be overlooked. If you already have a website for your business, then you are off …

Using Video As Your Website Background

Building Your Own Website

Michigan Creative Blogging, Web Design

You’ve got a cool business, and you want to show it off. Billboards are outdated, so what’s your next move? Have you considered building your own website? Building an attractive website can be one of the most beneficial things you can do for your business. In today’s world, our cell phones act as our billboards. Having access to advertisements, internet …

Michigan Creative

Creative Charity: Doing Good with Design

Michigan Creative Blogging, Branding, Creative, Michigan, Michigan State University, Photography

As a young person in my senior year (what!?) of college, it’s a little crazy to think I’ll be going out into the real world (or back to my parents’ house) in just a few months. How am I ready for the workforce? I’m actually about to go to a career fair later today, and I couldn’t be more nervous. Even …

5 Things Internet People Need to Stop Doing

Melissa Meschke Blogging, Marketing, Web Design Leave a Comment

The internet is a wondrous place. You can find almost everything known to mankind and many things that mankind would be better off not knowing. I spend time there now and again, and I’ve noticed that sometimes people get so wrapped up on being part of the internet that they sort of forget how people interact in the real world. …

Five Marketing Focal Points for Small Businesses

Melissa Meschke Business, Marketing Leave a Comment

Are you a small business that is just starting out and needs to know what to focus on most? Of course with opening your own business, you know that there are many important things that you need to put your energy toward. I do not personally own a small business, but I’ve worked with many small business owners and based …