web design

Simplicity Versus Complexity in Web Design

Michael Phelps Blogging, Branding, Marketing, Michigan Creative

Whenever discussing what goes into effective web design, a number of prevailing and common trends are relevant when deciding between a simple or complex web design. Some of these are: Keep your website inline with your brand, including: Colors Font Logo use Break your content up to keep it easily digestible to the reader. Keep your CTAs (Call To Actions) …

Creative Collaboration In The Office

Creative Collaboration In The Office

Brian Town Blogging, Michigan Creative

“Look behind any creative success story and you’ll usually find a great team, a group of passionate people who raised each other’s game.” (Christian Jarrett) Creative collaboration in the office here at Michigan Creative is key and I really don’t think I could find a more perfect quote to describe this company if I tried! By this point, I’m sure …

Incorporating Graphics Into Your Video

Does Your Website Need Video Content?

Brian Town Blogging, Branding, Video, Web

Business ownership requires leadership skills, teamwork, an entrepreneurial spirit, methods that work and an audience to support it. In other words, running a business requires basic resources in order gain access to even more resources. For a small business, different types of resources like money and time aren’t readily available to waste. A business plan needs to be spelled out …

Using Video As Your Website Background

Building Your Own Website

Michigan Creative Blogging, Web Design

You’ve got a cool business, and you want to show it off. Billboards are outdated, so what’s your next move? Have you considered building your own website? Building an attractive website can be one of the most beneficial things you can do for your business. In today’s world, our cell phones act as our billboards. Having access to advertisements, internet …

Why Video and Social Media Go Hand in Hand

Brian Town Blogging, Video

We all know that social media is a key component to the success of any business, driving increased traffic to your website, generating leads, improving your search ranking, and much more. We have also seen, especially recently, that video is another key factor in this area. Videos engage potential clients, more so than text alone, because they are (or at …

Video, film, and back to my creative roots…

Brian Town Blogging, Marketing, Michigan Creative

Video, film, and back to my creative roots… So in year three of our marketing company in Lansing, after the transition from the TIC in East Lansing to the NEO Center in Lansing, we have grown significantly and we are producing great content, website, and brand identities for our clients. However, at times, I feel like I have lost some …

Security News: Adobe Accounts Hacked

John Crafts Blogging, Michigan Creative, Web Design Leave a Comment

Last month, hackers got into Adobe servers and released a list of 130 million (and growing) user logins and passwords. These accounts, some active and some inactive, were linked to Adobe products, credit card information, personal names and addresses and a multitude of other customer information. Jeremi Gosney with “Stricture Consulting Group” analysed the password and user information and found …