Creating Logos & Brands.

Michigan Creative Blogging, Branding, Marketing

Logos are all around us. If you pay attention while you’re walking, driving, or just sitting around you will see how everything has a logo or brand that you recognize. People who design have a process of how they create logos. They make sure that people will remember and be able to point out a logo they recognize. It doesn’t …

Let Typography Set the Mood

Melissa Meschke Blogging, Marketing, Michigan Creative Leave a Comment

Typography does more than just communicate messages with words. While the actual content of the copy is the main means of communication, the typography of the copy can be just as significant. Typefaces, fonts, and positioning of letters and words are important elements of typography that allow you to convey emotional messages.   Sans Serif & Serif Typefaces Typefaces are especially important. …