Managers on Social Media Sites

Melissa Meschke Marketing

Here at Michigan Creative, we are often asked about how you control managers on social media sites. It is an important question to ask-how do you, as the owner, control who has access to what? How do you insure that your sites won’t be hacked or deleted by disgruntled employees? Sound ridiculous? Well, it really does happen, which is why it’s important to …

London Pop-up Restaurant, The Picture House, Winning at Social Media

Brian Town Marketing, Michigan Creative, Photography

How often do you go on Facebook, Twitter, or Instagram and see your feed littered with mouthwatering pictures of your friend’s meals? Usually I end up getting so hungry, I close my laptop and run to the pantry. Every time I eat out nowadays, it isn’t hard to spot half the clientele snapping pictures as soon as their food arrives.  …

Benefits of Managing Social Media for your Business Yourself

Melissa Meschke Marketing, Michigan Creative

Wait, but don’t you sell social media management services? Yes, in fact we do, and that can be effective too. That being said, the best way to get the most out of your social media is to manage it yourself or internally within the company. Of course businesses like Michigan Creative can effectively manage your social media. We can help you …

Samsung’s Genius Oscars Sponsorship

Melissa Meschke Marketing

If you watched the Oscars or even if you didn’t, you most likely know about Samsung’s sponsorship for the program. The phone brand negotiated a genius and incredibly effective sponsorship contract with the 2014 awards show. The company purchased five minutes of ad time, costing them an estimated $18 million dollars. It was also reported by WSJ that Samsung had 10 large-sized Samsung television sets, …

Are Businesses Ruining Social Media?

Melissa Meschke Marketing Leave a Comment

What I thought was the oddest question was posed to me by a coworker. I was sharing my latest blog post and after reading it, he stopped and said, “but aren’t businesses ruining social media?”. Of course my immediate reaction was “of course not!”, but it really got me thinking. I posed several questions as a reaction to that statement …

Top 5 Ways to Tweet Your Business to the Top

Melissa Meschke Blogging Leave a Comment

Nowadays when social media has been entirely taken to the next level, the Twitter-verse is a blood thirsty arena where small-business and mega corporations battle it out for consumer attention. So how do you level the playing feel to make sure that your business gets a chance and isn’t lost in never ending world of hashtags and twitpics? Here some …

Top Pros and Cons of 6 Social Networks

Melissa Meschke Marketing Leave a Comment

We all know there are many advantages to having certain social media networks over others. We also know there are downsides to all of the networks, too. So what I’m going to do today is list my top ‘pro’ and top ‘con’ to each social network. Let’s start with Facebook. Top ‘pro’: Millions of listening customers are on this network, just waiting …

Tips for Effective Cross Cultural Communication

Melissa Meschke Marketing Leave a Comment

Usually when we find ourselves posting to Facebook or Twitter, we have an ideal audience in mind that we want to reach, impact, and connect with. As social media marketers, it’s a goal to captivate an audience full of diversity to effectively share your product or idea. The largest social media outlets may be global, but at times its difficult …

Breaking it Down: Twitter

Melissa Meschke Marketing Leave a Comment

After writing my blog two weeks ago on Pinterest lingo, I have had several requests to do the same for Twitter. Using 140 characters to get your message across and not knowing the language would make it difficult, but that’s where I come in! Since it’s launch in 2006, Twitter has grown substantially in popularity. By 2007, there was an average …