London Pop-up Restaurant, The Picture House, Winning at Social Media

Brian Town Marketing, Michigan Creative, Photography

How often do you go on Facebook, Twitter, or Instagram and see your feed littered with mouthwatering pictures of your friend’s meals? Usually I end up getting so hungry, I close my laptop and run to the pantry. Every time I eat out nowadays, it isn’t hard to spot half the clientele snapping pictures as soon as their food arrives.  …

Royal Roads University’s Interactive Marketing Stunt, The Future of Advertising

Brian Town Blogging, Marketing, Michigan Creative, Video Leave a Comment

Everybody knows that a testimonial can work wonders for acquiring new business, but anyone who has seen their fair share of late night infomercials would agree that they often seem overly scripted and forced. Through conventional media outlets, such as TV and radio, testimonials lose a lot of credibility because the audience does not have an opportunity to challenge what …