B2B Prospecting

B2B Prospecting

Michigan Creative Blogging

B2B prospecting, or business-to-business prospecting, is a difficult but crucial part of a businesses sales strategy. Prospecting, in simple terms, is the gathering of prospective customers who might be looking to buy a product or service that your business can provide them. Sales people need prospects, otherwise they have no one to pitch to! B2B prospecting is a difficult and …

Michigan Creative

6 WAYS TO GUARANTEE POOR CONTENT

Brian Town Blogging

Content marketing takes strategy, but it can be difficult to articulate. We often look back to experience or bounce around ideas in groups to discover the best way to go about our actions. Here are six areas you don’t want your content or content strategy to lack in. Instead of thinking about content marketing directly, let’s consider what you want …

Crisis Communication: What We Can Learn from General Motors

Michigan Creative Blogging

General Motors has been in the headlines recently because of their failure to fix an ignition switch problem from 2004, which has now led to a 2.6 million vehicle recall. What went wrong mechanically and why GM failed to initiate a recall in a timely fashion are questions I cannot answer.  However, this situation does provide an opportunity for all …