Writing isn’t dead, and you should be doing it

Katie Kennedy Advertising, Blogging, Branding, Business, content marketing, Cool, Creative, culture, Facebook, Inspiration, Instagram, Lansing, Marketing, Michigan, Michigan Creative, Michigan State University, storytelling, Web

Lately, social media is all about photos, video, and reaching your followers and consumers with relatable, visually aesthetic content. Just by that description, writing doesn’t often fit the bill. But why is that? It’s been thought that writing and creating content to be read is becoming less and less popular – dying, even. Unless you live under a rock, you’ve …

5 Fun Events to do in Lansing This Summer

Brooke Reed Cool, Lansing, Love, Music, Travel

One of the best things about living in Lansing: The summer events! During the summer, there are so many cool festivals, concerts, and conventions to choose from when you need something fun to do. With so many options, you may be wondering which ones are worth the trip. Here is a list of my favorite events coming up in Lansing! …

Video Ads: If You’re Not Utilizing Them Now, You Should Be

Brian Town Blogging, Business, Commercials, culture, Digital Marketing, Facebook, Michigan, Michigan Creative, Social Media, storytelling, Video, Videography

The video age is upon us, my friends, and Michigan Creative wants to help make sure that your business is not falling behind. Log-in to your Facebook account and start scrolling through the Newsfeed. If you’re like most people, as soon as you log on, you’re going to see numerous videos on vast topics ranging from food, politics, or the …

Instagram Zoom Is Here, Make The Most Of It.

Ariel Sharfman Blogging, content marketing, Instagram, Social Media

My parents dreams have come true now that Instagram Zoom has been launched. Instead of taking a screenshot of the photo posted so they can get a closer look without reading glasses, this feature is now built into the app itself. Instagram has made many bold moves in recent weeks, such as launching Instagram Stories. The Facebook-owned company launched this …

Michigan web design

Hosting on a Private Video Server, or YouTube?

Brian Town content marketing, Marketing, SEO, Social Media, Video

Question: If we’re hosting videos on a private server, aren’t we missing out on the SEO benefits of YouTube?   The answer to this is complex, but the short answer is: not necessarily. There is certainly a time and a place for YouTube – which we can post to, by the way, as determined by our marketing strategy for your …

Lansing Social Media

What Are The Best Times To Post On Social Media?

Ariel Sharfman Blogging, content marketing, Social Media

Here at Michigan Creative we’re all about interacting with as many individuals as possible, while offering them excellent services. When marketing and sharing your own content, it’s important to know the best times to post on social media. The optimal posting times for each social media network differ greatly depending on the platform, as well as the purpose of the network. …

Facebook Retargeting

Facebook Retargeting: The Basics And Benefits

Brian Town Blogging, Social Media

While conversion rates are not everything in marketing, they are one of the most important things. This number represents the rate at which all the people who visit your website do something, such as making a purchase or otherwise, rather than nothing. This is crucial data to know in regards to how many potential customers you convert into actual customers …

Using Video As Your Website Background

The Importance Of Website Design For Your Small Business

Michigan Creative Business, Web Design Leave a Comment

When is the last time your business’s website got an overhaul? If not recently, you should get on that! Many businesses overlook the importance of having a presence on the internet. But what they aren’t realizing is how relevant the internet is becoming when it comes to business and customer relationships. While it still is possible to utilize the classic …