Internet Trolls: Do they hurt your business?

Melissa Meschke Marketing

Internet trolls. You know, the ones that write senseless comments making unsupported agreements on every single story on the internet. The trolls that wreck your best post on Facebook. The trolls that write horrid reviews on Yelp. The trolls that find every way they can to make your business look bad. Do people listen to them? Should you, as a business …

How to Build an Effective Pinterest for your Business

Melissa Meschke Marketing Leave a Comment

With so many different social media platforms out there, you may be wondering if Pinterest will be worth your time. I would say that the answer to that question for the majority of businesses is yes. In my opinion, businesses with any visual aspect should consider using Pinterest as a marketing platform. I’ve already completed a blog on the advantages and …

Tips for Effective Cross Cultural Communication

Melissa Meschke Marketing Leave a Comment

Usually when we find ourselves posting to Facebook or Twitter, we have an ideal audience in mind that we want to reach, impact, and connect with. As social media marketers, it’s a goal to captivate an audience full of diversity to effectively share your product or idea. The largest social media outlets may be global, but at times its difficult …

Optimizing Your Social Media Accounts

Melissa Meschke Blogging Leave a Comment

Let’s start off with what the word “optimize” really means before we dive into what it means for social media accounts. From dictionary.com:   The definition I totally made up in my mind of what I think it means to optimize in terms of social media accounts: Optimize: To standardize all social media content, including, but not limited to: graphics, links, …

Breaking It Down: Pinterest

Melissa Meschke Blogging Leave a Comment

So I know that I have done a blog on Pinterest for Business, but I didn’t really explain how to use it! I thought that today we’d take a look at the basics of Pinterest: lingo, functionality, and overall instructions on how to use it. They say it’s always best to start at the beginning so let’s start with lingo.   …

Social Media for Business Part 3: Pinterest for Business

Melissa Meschke Marketing, Michigan Creative Leave a Comment

I am completing a three-part series on social media platforms for businesses with one blog for Twitter, Facebook, and Pinterest. Welcome to Part 3! I will be highlighting the advantages and disadvantages of using Pinterest based on my own experience; I do social media marketing for almost ten different companies, so I’ll be sure to take the best of the best advice …