Lansing branding

Building a Brand For Your Small Business

Brian Town Branding

   Not Just the Logo: According to the American Marketing Association, brand is “a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” With this definition in mind, a business can not simply consider a cool logo as their entire branding image, brands are a way of …

Social Media Michigan

Businesses with ‘friend’ Facebook pages are missing out

Melissa Meschke Marketing

When Facebook was first released back in 2004, there was a limited demographic of people who could even sign up for the platform. Moving forward, that demographic expanded quickly, but it took until 2007 (according to Business Week) to create the very first business Facebook page: The Fan Page. Since then, Facebook has developed the business pages from ‘fan pages’ to business accounts …

Jason Fried

Working for a Startup

Brian Town Blogging

I like blogging for Michigan Creative, and I try to do it at least once a week. Brian, on the other hand, doesn’t blog quite so much. I can’t say I blame him, though. Between all of the meetings he’s always running off to and everything else that comes along with running the company, blogging can’t exactly be at the …

Getting the Most Out of YouTube

Brian Town Blogging, Video

It’s easy to upload your videos to YouTube, but it’s what needs to happen after the initial uploading that can be difficult. Viewbix blog says that there are “more than 100 hours of video uploaded per minute” so, naturally, “it can be hard to make an impact on the world’s second biggest search engine.” Luckily, with a little time and …

The Best of “Film Tip Fridays”

Brian Town Blogging, Video

If you “like” Michigan Creative Video on Facebook or follow us on Twitter, then you’ve probably seen our “Film Tip Friday” posts every week. We like to post quick little tips that we think of for shooting, editing, audio, etc., and we hope that these tips help you out, if even just a little bit. Even though we post a …

Why Your Business Needs to be on Pinterest

Brian Town Blogging

Your business is already on Facebook, Twitter, LinkedIn and Google+, so why do you need to be on Pinterest, too? Isn’t it just a place for people to “pin” things they like or want to make, or how they want to plan their wedding? Well, the answer is partially yes, but it can actually help bring success to your business …

Product Placement in TV Shows

Brian Town Blogging, Branding

Have you ever noticed that a lot of TV shows will cover up the brand names on things or turn them around in a shot so those names aren’t visible? Or just use things that are very obviously just props in place of those brand name products? On the other hand, a lot of shows will keep those brands in …

Creating Logos & Brands.

Michigan Creative Blogging, Branding, Marketing

Logos are all around us. If you pay attention while you’re walking, driving, or just sitting around you will see how everything has a logo or brand that you recognize. People who design have a process of how they create logos. They make sure that people will remember and be able to point out a logo they recognize. It doesn’t …