Writing isn’t dead, and you should be doing it

Katie Kennedy Advertising, Blogging, Branding, Business, content marketing, Cool, Creative, culture, Facebook, Inspiration, Instagram, Lansing, Marketing, Michigan, Michigan Creative, Michigan State University, storytelling, Web

Lately, social media is all about photos, video, and reaching your followers and consumers with relatable, visually aesthetic content. Just by that description, writing doesn’t often fit the bill. But why is that? It’s been thought that writing and creating content to be read is becoming less and less popular – dying, even. Unless you live under a rock, you’ve …

creative fire

Get yourself out of a rut and start a roaring creative fire

Katie Kennedy Business, Cool, Creative, culture, Inspiration, Michigan, Michigan Creative, Remember, Web, Web Design

We’ve all been there. Everyone has felt, at one time or another, like there was no way we could do or create or write a single thing, like all brain function has been exhausted. We’ve all felt stuck, and that really stinks because that’s our job at it’s core at Michigan Creative. What can you do when you seemingly lose …

business

No one knows your business like you do.

Brian Town Blogging, Branding, culture, Marketing, Michigan Creative, sales, storytelling

No one knows your business like you do. That fact should be a source of pride and a testament to the tireless hours you have spent not just developing a product but cultivating a brand and earning a strong reputation among your clients, suppliers and competitors, as well as a respected place in your community. Having a singular insight into …

Melissa Meschke

Melissa Meschke is Featured on Michigan Business Rap

Zach Reider Branding, Business, Marketing

About Michigan Business Rap Michigan Business Rap is a radio program which produces content that inspires ideas and helps move the business community forward. They bring Michigan business leaders together and have in-depth discussions that will educate and interest audiences. Melissa Meschke the COO of Michigan Creative was a part of the discussion that was on entrepreneur Friday and was …

Sidewalk sales michigan

Sidewalk Sales: Smart or Sneaky?

Becca Rogers Blogging, Business, culture

Ladies and gents, boys and girls, it’s that time of year again: Sidewalk sales. For many people (including myself), this is no joking matter. Instead of spending a sunny Saturday lounging on the beach, countless sales-crazy shoppers flood the streets of their favorite cities with dollar signs in their eyes and ferocity in their hearts. No one is safe, especially …

branding

The Many Benefits of a Good Mission Statement

Becca Rogers Business, Marketing, Promotion

Captain Kirk’s mission was to go “where no man has gone before.” Ferris Bueller believes that “life moves pretty fast, if you don’t stop and look around once in a while, you could miss it.”Even the adorable tear-jerking alien from Lilo and Stitch knows that “Ohana means family, family means no one gets left behind.” What do all of these …

Lansing Video production

First day as an intern

Brian Town Blogging, culture

An early morning for a college student is waking up at 7:50am, but that’s exactly what I had to do as I started my first day as an intern at Michigan Creative.  I left my house around 8:30am and drove to 934 Clark street in Lansing, I arrived at the office roughly around 9am.  As I entered the building, after …

Incorporating Graphics Into Your Video

I Don’t Need Video Because…

Brian Town Blogging, Video

How have you ended this sentence before? “I don’t need video because… ‘it has nothing to do with my business.’ ‘it’s not in the budget.’ ‘we’re doing well enough without it.’” Sound familiar? I’m here to tell you why, if you’ve ever caught yourself saying, even thinking, any of these things, you need to rethink whether or not your business …

successful small business

7 Necessities To Grow A Successful Small Business

Brian Town Blogging, content marketing

So you started a business… Good for you! You’ve got an office, a few staff members, and a really solid business plan. Even with the foundation in place, you’re probably thinking, “What in the world do I do next?” Don’t worry! Michigan Creative has been there, and we’re here to help. If you want to grow a successful small business, …