brand anthem video

Start 2018 Off Right with a Brand Anthem Video!

Michael Phelps Blogging, Branding, Marketing, Michigan Creative

A brand anthem video. You know it when you see it, or rather, experience it. It’s the North Face video that makes you want to venture into the wilderness and explore the unknown. The Nike commercial that personifies its slogan and lights your inner fire to strive and achieve physical feats. General Electric hits you straight on with its “Ideas …

Michigan Creative

Creative Charity: Doing Good with Design

Michigan Creative Blogging, Branding, Creative, Photography

As a young person in my senior year (what!?) of college, it’s a little crazy to think I’ll be going out into the real world (or back to my parents’ house) in just a few months. How am I ready for the workforce? I’m actually about to go to a career fair later today, and I couldn’t be more nervous. Even …