Crisis Communication: What We Can Learn from General Motors

Michigan Creative Blogging

General Motors has been in the headlines recently because of their failure to fix an ignition switch problem from 2004, which has now led to a 2.6 million vehicle recall. What went wrong mechanically and why GM failed to initiate a recall in a timely fashion are questions I cannot answer.  However, this situation does provide an opportunity for all …

Corporate Public Relations in Australia

Melissa Meschke Marketing, Michigan Creative Leave a Comment

I cannot believe the school year is coming to an end in just a few short weeks. In about a month I will be saying Hooroo to Michigan in order to take an internship in Sydney, Australia for the summer. It seems like yesterday I stumbled into Brian at theMichigan State Unviersity, PRSSA career fair in hopes of finding an internship with my minimal …