Video Ads: If You’re Not Utilizing Them Now, You Should Be

Brian Town Blogging, Business, Commercials, culture, Digital Marketing, Facebook, Michigan, Michigan Creative, Social Media, storytelling, Video, Videography

The video age is upon us, my friends, and Michigan Creative wants to help make sure that your business is not falling behind. Log-in to your Facebook account and start scrolling through the Newsfeed. If you’re like most people, as soon as you log on, you’re going to see numerous videos on vast topics ranging from food, politics, or the …

brand anthem video

Start 2018 Off Right with a Brand Anthem Video!

Michael Phelps Blogging, Branding, culture, Marketing, Michigan Creative, sales, storytelling

A brand anthem video. You know it when you see it, or rather, experience it. It’s the North Face video that makes you want to venture into the wilderness and explore the unknown. The Nike commercial that personifies its slogan and lights your inner fire to strive and achieve physical feats. General Electric hits you straight on with its “Ideas …


Human beings are storytellers by nature.

Brian Town Blogging, Branding, Creative, storytelling

Human beings are storytellers by nature. Increasingly, businesses are finding ways of tapping into our affinity for stories and discovering the power than can be unlocked by telling a simple tale. When Simon Sinek says in his TED Talk that “people don’t buy what you do, they buy why you do it,” he is speaking to the kind of business-client …

Lansing video production

3 Ways to Use Video

Brian Town Advertising

If you’ve ever wondered how and why some companies generate the video content they do, you aren’t alone. Anytime you watch T.V. and a commercial you either love or hate comes on, you always think, “I wonder why they decided to do that.” The beauty of video is that it generates a wonderful sense of curiosity among the people who …

video production

Using Video to Distinguish your Business

Brian Town Advertising, Blogging, Branding, Video

You have outdone yourself Google, well played. Google recently released another 2-minute video campaign about the new Google Pixel 2 and it’s awesome. Their theme is titled “Ask more of your phone” and, according to the press materials, “It’s a film that celebrates Google’s love for questions and how they push us forward and tee’s up Google Pixel 2 as the …

How To Thank Your Clients: Tips Learned from The Witcher’s 10th Anniversary Trailer

Brooke Reed Blogging

This month, The Witcher’s first game turns 10 years old. In this milestone, many video game industries would put out a video that would include a montage of the game that shows from where they were to where they have grown today. However, CD Projekt RED took it a step further. On September 3rd, a video came out that brought …

Lansing video production

The Seven Ways Manufactures Can Benefit from Video

Brian Town Michigan Creative, Video, Videography

The Seven Ways Manufactures Can Benefit from Video By Michigan Creative You’ve heard it before –– if a picture is worth a thousand words, how much is video worth? –– so I won’t waste any time cutting to the chase. Video is valuable, and particularly so to manufacturers because it builds trust, lending credibility that can otherwise only come from physically …