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Let’s start by having you think of the business pages you interact with on a regular basis. What kind of status updates do you like? What kind of status updates do you share? What makes you want to interact with their page? Some answers you may have come up with are funny pictures, funny status updates, cool facts, and maybe …
Video Update from jess
What a busy winter we’ve had, and as we steamroll right through the third month of the year already, we never stop moving! Where to even begin? Let’s start with the video I wrote about for Red Cedar Cafe. I can’t watch it without wanting to eat all of that yummy food … yes, it smelled just as good as it …
Marketing Your Small Business Through Photographs
What are the images on your social media platforms saying about your company? Each of your readers are going to have a different learning preference. Some find content more appealing with audio, some with video, and some with interactive links. If you are like me, you enjoy content with plenty of eye appealing pictures. The way you use a photo has …
My Blue Networking Shoes
Yes I do own blue networking shoes and I do wear them. Often. And here’s why! A few months ago I purchased a pair of blue mary jane Merrell shoes from a local shoe store. I purchased them simply to have an option besides arch-less flats and high heals. I would wear them every once and awhile but was worried …
Movies to Consider for a Successful Valentine’s Date
Only 3 days until our favorite hallmark holiday on February 14, Valentine’s Day. Whether you have a date or not, going to the movies is a great option to treat yourself. Not only is it cheap, but it gets you out of your boring school/work routine and gives you a reason to spend some quality time with others. There are some …
Technology Innovation Center Promotes Small Business Success
The Technology Innovation Center (TIC) of East Lansing is a wonderful opportunity for small business owners and entrepreneurs to get a head start on their business plans. The mission of the TIC is to generate and advance the culture of entrepreneurship in the community and to expand the technology based economy in the market. Located downtown, the center has given host …
If We Could Afford a Superbowl Commercial…
Oh the possibilities! This year a Superbowl commercial ad will cost you about 4 million dollars, YIKES. It only makes sense that big corporate companies are the ones who splurge on the biggest advertising opportunity of the year,Super Bowl XLVIIon Feb. 3 where the San Francisco 49er’s will take on the Baltimore Ravens. Companies like Bud Light, Pepsi, and Taco Bell will be making …
Why Nostalgia WORKS!
Who doesn’t love an ad or product that “takes you back”, makes you remember, and makes you reflect on the times that were? Nostalgia marketing is not a new concept; many companies have been successfully using nostalgia marketing for years: Pepsi Throwback series, McDonald’s McRib sandwich, bringing back Furbies in 2012, NFL and MLB, apparel, Coca-Cola glass bottles, cars, Nintendo… …
Professional, (But not too Professional) Business Writing
This is a little bit of a boring topic, but a very important one in the business world. Have you ever thought about how you communicate with your clients? Yes you send them emails and you write posts on your social media, but what kind of message are you sending? Let’s start with plain and simple. Do you write your …
Really, Seriously, When is the Best Time to Post on Facebook?
This question is so very elusive that even Facebook itself refuses to answer it. Google has 3,690,000 results. Bing has 964,000,000 results. So to make things a bit easier for you, I looked at ten of the first search results on Google and Bing when I typed in “What is the Best Time to Post on Facebook”. I made a …