How the Olympics are Winning the Social Media Game

Michigan Creative Blogging, Marketing, Michigan Creative Leave a Comment

It may seem like every company, brand, or event has a social media presence.  However, many of these profiles seem to exist purely out of obligation and are updated sporadically at best.  On the other hand, some organizations seem to really grasp the purpose of social media and the various platforms. The social media strategy implemented by the International Olympic …

Importance Of Good Relationships Within Your Company

John Crafts Blogging, Marketing, Michigan Creative Leave a Comment

With the rise of independent businesses and entrepreneurial spirit in today’s market, it is becoming more and more important to have a strong relationship with the people you work with, and especially those you work for. Of course being able to professionally and adequately finish a job on time is very important, but so is being able to have a …

How a Small Facebook Change Could Ruin a Profession

Melissa Meschke Marketing, Michigan Creative Leave a Comment

As I’m sure some of you have noticed, Facebook has made some changes to its algorithm. Many users are seeing less “meme-type” content and more “news-type” content. News articles fight for top spot-even over your friend’s posts. This is all well and good and love it or hate it, but the algorithm could completely ruin one profession: social media marketing. In a …

“I’ll fix it in post!”

Brian Town Marketing, Michigan Creative, Video Leave a Comment

If you ever think “I’ll fix it in post”, about anything you shoot for anything, think again! When you’re out doing a shoot, it is so incredibly important to make sure you do everything you possibly can to give yourself amazing footage to work with later. I can personally say that there really is nothing more frustrating than sitting down …

Amazon Prime Air: Insight into the Future or Marketing Stunt?

Brian Town Marketing, Michigan Creative Leave a Comment

You’d have to be living under a rock for the past two weeks to have not heard about Amazon’s announcement on CBS’s 60 Minutes, that within the next four to five years Amazon plans to have unmanned, GPS programmed drones delivering packages through the sky, right to your doorstep within 30 minutes from the time your order is placed. The …

Top 5 Holiday Marketing Campaigns of 2013

John Crafts Blogging, Marketing, Michigan Creative Leave a Comment

It’s the most wonderful time of the year….for marketing! Christmas brings about the best campaigns and commercials speaking of love, family, giving, and sharing. Here is a few of my favorites this year… #1 WestJet: “Real-Time Giving” If this isn’t top notch marketing, then I don’t know what is. An electronic santa asks boarding guests what their Christmas wish is …

Was Killing off Brian Griffin Simply a Huge Publicity Stunt?

Melissa Meschke Marketing, Michigan Creative Leave a Comment

As a life-long huge fan of the show, Family Guy, I was beyond shocked when they killed off one of the main characters, Brian Griffin, in November 24th’s episode by hitting him with a car and his wounds too severe to fix.   The aftermath of killing off the family dog resulted in an outrage on Family Guy’s Facebook page, the …

Why Good Marketing Takes Time

Melissa Meschke Marketing, Michigan Creative Leave a Comment

Many people expect marketing companies to work absolute marketing magic in a very short amount of time. “I started paying for SEO a week ago. How come my business hasn’t reached page 1 of search results yet?” “You started managing my Facebook page a few weeks ago. How come I’ve gained so little likes?” “You made a YouTube video and …

Moving Out and Moving Up

Brian Town Blogging, Marketing, Michigan Creative Leave a Comment

Relocating an entire business, mountains of video equipment and all, definitely doesn’t sound like much fun, right? Well, even though the actual moving process is kind of a pain, it means that your business is doing great! Moving to a new, bigger office is like getting to take over your older siblings bedroom (the bigger one, of course!) when they …

Small Business Showcase: Yoga State, East Lansing

John Crafts Blogging, Marketing, Michigan Creative Leave a Comment

Welcome back to Michigan Creative’s small business showcase folks. Today we feature a campus favorite that has been popular since I started at MSU, and that is the lovely Yoga State yoga studio. Founded by yogi Jen Hayes, Yoga State is a small yoga studio with 2 locations in both East Lansing and Okemos. We would specifically like to focus on the …