Writing isn’t dead, and you should be doing it

Katie Kennedy Advertising, Blogging, Branding, Business, content marketing, Cool, Creative, culture, Facebook, Inspiration, Instagram, Lansing, Marketing, Michigan, Michigan Creative, Michigan State University, storytelling, Web

Lately, social media is all about photos, video, and reaching your followers and consumers with relatable, visually aesthetic content. Just by that description, writing doesn’t often fit the bill. But why is that? It’s been thought that writing and creating content to be read is becoming less and less popular – dying, even. Unless you live under a rock, you’ve …

business

No one knows your business like you do.

Brian Town Blogging, Branding, culture, Marketing, Michigan Creative, sales, storytelling

No one knows your business like you do. That fact should be a source of pride and a testament to the tireless hours you have spent not just developing a product but cultivating a brand and earning a strong reputation among your clients, suppliers and competitors, as well as a respected place in your community. Having a singular insight into …

Michigan Marketing

5 Reasons to Hire a Marketing Company Instead of Doing It Yourself

Brian Town Business, content marketing, graphic design

5 Reasons to Hire a Marketing Company Instead of Doing It Yourself In this day and age, there are endless marketing avenues to help boost your business. And by hiring a high-performance marketing company, you can more easily gain access and tap into a wider range of possibilities. Below is a plethora of reasons why you should outsource to a …

Marketing

Why Is Content Marketing Valuable To Your Business?

Brian Town content marketing, Marketing

Consumers no longer want to be sold something; they want to buy it. They want to engage, explore and reach an informed opinion, not be told of one. This nuance describes both the value of content marketing and why it’s a healthy habit to help businesses prosper. What Is Content Marketing? Content marketing is a strategic approach designed to create …

Getting the Most Out of YouTube

Brian Town Blogging, Video

It’s easy to upload your videos to YouTube, but it’s what needs to happen after the initial uploading that can be difficult. Viewbix blog says that there are “more than 100 hours of video uploaded per minute” so, naturally, “it can be hard to make an impact on the world’s second biggest search engine.” Luckily, with a little time and …