Crisis Communication: What We Can Learn from General Motors

Michigan Creative Blogging

General Motors has been in the headlines recently because of their failure to fix an ignition switch problem from 2004, which has now led to a 2.6 million vehicle recall. What went wrong mechanically and why GM failed to initiate a recall in a timely fashion are questions I cannot answer.  However, this situation does provide an opportunity for all …

“I’ll fix it in post!”

Brian Town Marketing, Michigan Creative, Video Leave a Comment

If you ever think “I’ll fix it in post”, about anything you shoot for anything, think again! When you’re out doing a shoot, it is so incredibly important to make sure you do everything you possibly can to give yourself amazing footage to work with later. I can personally say that there really is nothing more frustrating than sitting down …