Why Skilled Trades Need A Marketing Strategy

Why Skilled Trades Need A Marketing Strategy

Alicia Frank Marketing

There are endless amounts of great jobs available in the skilled trades industry. The problem most companies are having is reaching their talent. The industry is advancing and your marketing efforts should be too. Whether you’re trying to get the attention of wholesalers, distributors, retailers or all three, every business owner working in a skilled trade needs a marketing strategy. It’s …

5 Tips to Leverage Social Media for Business

Alicia Frank Digital Marketing, Marketing, Social Media

Social media is an ever-evolving platform that can be used to connect, engage, and grow businesses. And, now more than ever people are using social media to engage with the brands they love. According to Hootesuite, on Instagram alone, 80% of people follow at least one business. Social media is a fast, effective and inexpensive way to reach a very …

blogging tips

Powerful Tips To Help Blogging Efforts

Alicia Frank Blogging

Blogging can be fun, but it can also be frustrating at times. Whether it’s for fun or business, it takes work. Blogging regularly can be a great way to increase leads and SEO as well as improve online visibility. According to Forbes, marketers who prioritize blogging are 13 times more likely to see a positive return on investment. Having a …

Email Drip Campaigns: What are they and why use them?

Cassidy Oonk Marketing

Imagine you’re running a 5K. You’re feeling great, keeping pace with the other runners, but after the first kilometer, you decide to stop. “Eh, I already ran one kilometer, that should be good enough”. You’re probably thinking, “This scenario sounds silly, who on Earth would do that”? Well, in the marketing world, that’s akin to sending only one email to …

Writing isn’t dead, and you should be doing it

Katie Kennedy Blogging, Branding, Creative, Marketing, Michigan Creative, Web

Lately, social media is all about photos, video, and reaching your followers and consumers with relatable, visually aesthetic content. Just by that description, writing doesn’t often fit the bill. But why is that? It’s been thought that writing and creating content to be read is becoming less and less popular – dying, even. Unless you live under a rock, you’ve …

your business is a tree

Let’s talk about your health and how it affects your business

Katie Kennedy Creative, Michigan Creative, Web

Health: mental, physical, emotional. It’s something you’re probably tired of reading and talking about, but hear us out on this one. It’s something that controls your life, even when you don’t think it might be. Your health is crucial to be thinking about, day in and day out. It has a huge affect on your business, whether or not you’re …


No one knows your business like you do.

Brian Town Blogging, Branding, Marketing, Michigan Creative

No one knows your business like you do. That fact should be a source of pride and a testament to the tireless hours you have spent not just developing a product but cultivating a brand and earning a strong reputation among your clients, suppliers and competitors, as well as a respected place in your community. Having a singular insight into …

How To Thank Your Clients: Tips Learned from The Witcher’s 10th Anniversary Trailer

Brooke Reed Blogging

This month, The Witcher’s first game turns 10 years old. In this milestone, many video game industries would put out a video that would include a montage of the game that shows from where they were to where they have grown today. However, CD Projekt RED took it a step further. On September 3rd, a video came out that brought …