marketing automation

Grow Your Business By Leveraging Marketing Automation

Michael Phelps Digital Marketing

Marketing automation simplifies, automates, and measures marketing actions and workflows, including content customization conversion rates. It’s important to note, however, that it’s much more than just an email application that collects contacts. Marketing automation gives you the ability to manage all of your online marketing campaigns – including database segmentation, sales process optimization, and behavioral analysis –from the convenience of …

email marketing

Effective Email Marketing Strategies for a Better Open Rate

Michael Phelps Blogging

In the quest for better product awareness and a bigger bottom line, companies of all stripes can always benefit from effective email marketing solutions. Michigan Creative, a savvy digital marketing firm in Lansing, offers some of our favorite, strategies for achieving a better open rate.  Quality Content This is really where it all starts, and it’s simple cause-and-effect: the more …

Overworked dreamer, marketing automation, sharpspring

Are You an Overworked Dreamer?

Michael Phelps Blogging, Marketing

Far too often in today’s marketplace are we expected to deliver on a consistent basis for our clients.  Regardless of the circumstance, our clients ask for the best and assume nothing else.  However, if they are paying you for your expertise, shouldn’t you deliver nothing but your best? How SharpSpring can Help Relieve your overworked and high pressured workday with ...
SharpSpring Michigan

Dynamic Forms Built for Conversion

Michael Phelps Blogging, Marketing

SharpSpring has a slew of premade forms but will also map 3rd party native forms to SharpSpring in seconds.  With SharpSpring’s built in dynamic form builder, design your form to your specifications.  Also allow CSS to let SharpSpring become familiar with the aesthetics of your site and build a form based on your site’s elements. Control the complexity of your …

The Best Marketing Automation Softwares

The Best Marketing Automation Software Systems

Brian Town Blogging

Here at Michigan Creative, we consider ourselves pretty handy when it comes to marketing automation. So, when it comes to marketing automation software, we figured it was best to detail some of the top software systems in order to help you decide which one is best for your own business! It seemed best to detail the number one rated software …

SharpSpring Winter Blowout

SharpSpring Winter Blowout Sale

Brian Town Blogging

If you’ve been reading our blog for a bit, there’s no doubt you’ve seen SharpSpring mentioned a few times here and there. If you are the type of individual who wants to try new things out, but you find yourself a bit hesitant depending on the price, this is your chance! Michigan Creative is currently hosting our SharpSpring Winter Blowout …

B2B Prospecting

B2B Prospecting

Michigan Creative Blogging

B2B prospecting, or business-to-business prospecting, is a difficult but crucial part of a businesses sales strategy. Prospecting, in simple terms, is the gathering of prospective customers who might be looking to buy a product or service that your business can provide them. Sales people need prospects, otherwise they have no one to pitch to! B2B prospecting is a difficult and …

SharpSpring Video production

Let Us Introduce Our Partner: SharpSpring

Brian Town Blogging

Michigan Creative recently partnered with a marketing automation platform called SharpSpring. You may ask what marketing automation is, exactly, and we’re here to answer your questions! Marketing automation is a suite of tools used to drive more leads, convert those leads to sales, and demonstrate ROI. In other words, it allows us to optimize each phase of your marketing funnel. …