World wide marketing

What Is Marketing Automation?

Ariel Sharfman Business, Marketing, Resources

As a business, you’ve probably come across the term ‘marketing automation’ and found yourself wondering the exact meaning. Today we’re going to go beyond the basics of marketing automation and share a few ways to help your business.  What is marketing automation exactly? Marketing automation refers to the technology that allows companies to streamline, automate, and measure marketing tasks, in …