Creating Logos & Brands.

Michigan Creative Blogging, Branding, Marketing

Logos are all around us. If you pay attention while you’re walking, driving, or just sitting around you will see how everything has a logo or brand that you recognize. People who design have a process of how they create logos. They make sure that people will remember and be able to point out a logo they recognize. It doesn’t …

Why Buying Facebook Likes is a Bad Idea

Melissa Meschke Marketing

But it’s the ultimate ‘get popular fast scheme’, right? Wrong. Buying likes for your business’s Facebook page actually does more harm than good to your Facebook page. It seems like the perfect plan; just spend a couple hundred bucks and you can add hundreds or even thousands of likes for your Facebook page. It’ll make you look more popular, raise engagement, …

Finally Finding What is Right For Me

Michigan Creative Blogging, Marketing, Michigan Creative, Video, Web Design

I recently started my summer by working as a Graphic Design Intern at Michigan Creative. I remember starting at Olivet College and had no idea what I actually wanted to do for the rest of my life. That really seems like the hardest thing to figure out while growing up. I changed my major a couple times and ended up …

“Michigan Creative”: Our own internal series

Brian Town Blogging, Video

For quite a while now we’ve been wanting to showcase Michigan Creative, our staff, and what we can do in a creative, entertaining way. There are only so many different promo-type videos that you can make to get your brand out there, while also keeping viewers’ attention. So, we decided to start making an internal videos series, kind of along …

Why does YOUR business need video?

Brian Town Blogging, Branding, Video

A lot of people think that their business is doing just fine without videos, but have you ever thought about how much better your business might be doing if you did have video? It’s been shown that people actually spend more time on a website or a page if it has a video. A lot of people prefer to watch …

Which Video Editing Program Is Best?

Brian Town Blogging, Michigan Creative, Video

What editing program do you use? Why do you like it? What do you hate about it? Do you ever just wish that you could take components from several different programs and combine them into your own, perfect, personalized video editing software program? Yeah, me too! I have always used Final Cut Pro 7 and I love it. One of …

How to Create Engaging Facebook Content

Michigan Creative Blogging

After creating hundreds of Facebook and Twitter posts and trying to determine a golden formula to guarantee engagement, I’ve come to realize that a golden formula does not exist. It turns out that posts do not fit into a one size fits all mentality. When creating content, it is essential to keep your audience and what you want to achieve …