marketing automation

Grow Your Business By Leveraging Marketing Automation

Michael Phelps Digital Marketing

Marketing automation simplifies, automates, and measures marketing actions and workflows, including content customization conversion rates. It’s important to note, however, that it’s much more than just an email application that collects contacts. Marketing automation gives you the ability to manage all of your online marketing campaigns – including database segmentation, sales process optimization, and behavioral analysis –from the convenience of …

Michigan Creative’s Five Greatest Tips for Lead Generation

Katie Kennedy Marketing, Web

In any kind of marketing, the most important objective is to generate leads. Without leads, there’s no business, and ultimately no cash flow. That’s why it’s imperative to create lead generation campaigns that are relevant and effective to generate revenue for your company. Through HubSpot, we’ve come up with some great lead generation tips that have been proven over the …