Writing isn’t dead, and you should be doing it

Katie Kennedy Advertising, Blogging, Branding, Business, content marketing, Cool, Creative, culture, Facebook, Inspiration, Instagram, Lansing, Marketing, Michigan, Michigan Creative, Michigan State University, storytelling, Web

Lately, social media is all about photos, video, and reaching your followers and consumers with relatable, visually aesthetic content. Just by that description, writing doesn’t often fit the bill. But why is that? It’s been thought that writing and creating content to be read is becoming less and less popular – dying, even. Unless you live under a rock, you’ve …

April 21 is coming-are you ready?

Melissa Meschke Business, Marketing, Michigan Creative, Web Design

Isn’t April 21 just a regular Tuesday? Not according to Google. In an official release from Google back in February, they stated the following: “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, …

Managers on Social Media Sites

Melissa Meschke Business, Facebook, Google+, LinkedIn, Marketing, Pinterest, Social Media, Twitter, Uncategorized

Here at Michigan Creative, we are often asked about how you control managers on social media sites. It is an important question to ask-how do you, as the owner, control who has access to what? How do you insure that your sites won’t be hacked or deleted by disgruntled employees? Sound ridiculous? Well, it really does happen, which is why it’s important to …

Top Pros and Cons of 6 Social Networks

Melissa Meschke Marketing, Social Media Leave a Comment

We all know there are many advantages to having certain social media networks over others. We also know there are downsides to all of the networks, too. So what I’m going to do today is list my top ‘pro’ and top ‘con’ to each social network. Let’s start with Facebook. Top ‘pro’: Millions of listening customers are on this network, just waiting …

Tips for Effective Cross Cultural Communication

Melissa Meschke Marketing Leave a Comment

Usually when we find ourselves posting to Facebook or Twitter, we have an ideal audience in mind that we want to reach, impact, and connect with. As social media marketers, it’s a goal to captivate an audience full of diversity to effectively share your product or idea. The largest social media outlets may be global, but at times its difficult …

Is Google+ Worth the Effort?

Melissa Meschke Business, Marketing, Michigan, Michigan Creative, Social Media Leave a Comment

With the beginning of 2013, I’m sure many companies are starting to think about how to manage their social media marketing.  There are so many social media sites that a business owner may choose to cut out some of them to make more time for the others.  Is Google+ on your list? Many believe the largest benefit of having a …

The Importance of Googling Your Business

Melissa Meschke Business, Marketing, Michigan, Michigan Creative Leave a Comment

Have you ever thought of the importance of looking into what people say about your business online?  Not just on social media where you can see it, but on blogs, customer review sites, and even in the media; your business is being mentioned whether you like it or not! I just started a new job at a large company in Lansing, Michigan. …