London Pop-up Restaurant, The Picture House, Winning at Social Media

Brian Town Marketing, Michigan Creative, Photography

How often do you go on Facebook, Twitter, or Instagram and see your feed littered with mouthwatering pictures of your friend’s meals? Usually I end up getting so hungry, I close my laptop and run to the pantry. Every time I eat out nowadays, it isn’t hard to spot half the clientele snapping pictures as soon as their food arrives.  …

Benefits of Managing Social Media for your Business Yourself

Melissa Meschke Marketing, Michigan Creative

Wait, but don’t you sell social media management services? Yes, in fact we do, and that can be effective too. That being said, the best way to get the most out of your social media is to manage it yourself or internally within the company. Of course businesses like Michigan Creative can effectively manage your social media. We can help you …

How To Make Your Social Media Posts Visually Engaging

Michigan Creative Blogging

Facebook is at again, some of you may have noticed that your news feed looks a little different.  In the latest round of updates, Facebook decided to focus on visuals.  Pictures are now the most prominent part of a post and the text playsa supporting role.  This got me thinking, we always list pictures as one of the key components …

Facebook: The don’t read still share era

Brian Town Blogging

I would like to take this opportunity to vent a little on a phenomenon that I witness daily on Facebook and it’s driving me absolutely crazy. Last December, Facebook changed their algorithm, which gave viewing priority to liked and shared links over actual user made content. This change turned the social media platform into more of a blogging and news …

How to Create Engaging Facebook Content

Michigan Creative Blogging

After creating hundreds of Facebook and Twitter posts and trying to determine a golden formula to guarantee engagement, I’ve come to realize that a golden formula does not exist. It turns out that posts do not fit into a one size fits all mentality. When creating content, it is essential to keep your audience and what you want to achieve …

Will there be Another 10 Years of Facebook?

Melissa Meschke Marketing

Ten years ago today, on February 4th, 2004, Facebook first made its debut. The Facebook community has since grown to 1.23 billion active monthly users. It’s grown from ‘Fan Pages’ to Business Pages. It’s gone through several, often disputed, redesigns. It’s algorithm is in constant fluctuation and trys to provide users with the best possible experience. With it’s 10 year anniversary, it’s only natural …

How a Small Facebook Change Could Ruin a Profession

Melissa Meschke Marketing, Michigan Creative Leave a Comment

As I’m sure some of you have noticed, Facebook has made some changes to its algorithm. Many users are seeing less “meme-type” content and more “news-type” content. News articles fight for top spot-even over your friend’s posts. This is all well and good and love it or hate it, but the algorithm could completely ruin one profession: social media marketing. In a …

Why Facebook Needs Lessons on Running a Facebook Business Page

Melissa Meschke Blogging, Marketing, Michigan Creative Leave a Comment

Facebook is doing Facebook all wrong*. Recently, I visited the company’s official Facebook page to report a problem with some recent posts on the business pages I run. I noticed that the posts were only reaching one or two people. Naturally, I wanted to go to Facebook’s Facebook page and let them know but upon visiting, I immediately identified three …

Are Businesses Ruining Social Media?

Melissa Meschke Marketing Leave a Comment

What I thought was the oddest question was posed to me by a coworker. I was sharing my latest blog post and after reading it, he stopped and said, “but aren’t businesses ruining social media?”. Of course my immediate reaction was “of course not!”, but it really got me thinking. I posed several questions as a reaction to that statement …