Writing isn’t dead, and you should be doing it

Katie Kennedy Advertising, Blogging, Branding, Business, content marketing, Cool, Creative, culture, Facebook, Inspiration, Instagram, Lansing, Marketing, Michigan, Michigan Creative, Michigan State University, storytelling, Web

Lately, social media is all about photos, video, and reaching your followers and consumers with relatable, visually aesthetic content. Just by that description, writing doesn’t often fit the bill. But why is that? It’s been thought that writing and creating content to be read is becoming less and less popular – dying, even. Unless you live under a rock, you’ve …

Why Buying Facebook Likes is a Bad Idea

Melissa Meschke Business, Facebook, Marketing, Social Media

But it’s the ultimate ‘get popular fast scheme’, right? Wrong. Buying likes for your business’s Facebook page actually does more harm than good to your Facebook page. It seems like the perfect plan; just spend a couple hundred bucks and you can add hundreds or even thousands of likes for your Facebook page. It’ll make you look more popular, raise engagement, …

Knowledge is Power!

Michigan Creative Business, Marketing, Michigan, Michigan Creative, Technology, Video

Although my role around here at Michigan Creative has become quite substantial in the last year, and I could continue to work here full time, I’m going to continue on the path of education. I believe one should never stop learning, and that’s exactly what I intend to do. Recently I was accepted to Kendall College of Art & Design …

How To Make Your Social Media Posts Visually Engaging

Michigan Creative Social Media

Facebook is at again, some of you may have noticed that your news feed looks a little different.  In the latest round of updates, Facebook decided to focus on visuals.  Pictures are now the most prominent part of a post and the text playsa supporting role.  This got me thinking, we always list pictures as one of the key components …

How to Create Engaging Facebook Content

Michigan Creative Facebook, Social Media

After creating hundreds of Facebook and Twitter posts and trying to determine a golden formula to guarantee engagement, I’ve come to realize that a golden formula does not exist. It turns out that posts do not fit into a one size fits all mentality. When creating content, it is essential to keep your audience and what you want to achieve …

Top 5 Ways to Tweet Your Business to the Top

Melissa Meschke Business, Social Media Leave a Comment

Nowadays when social media has been entirely taken to the next level, the Twitter-verse is a blood thirsty arena where small-business and mega corporations battle it out for consumer attention. So how do you level the playing feel to make sure that your business gets a chance and isn’t lost in never ending world of hashtags and twitpics? Here some …

5 Things Internet People Need to Stop Doing

Melissa Meschke Blogging, Marketing, Web Design Leave a Comment

The internet is a wondrous place. You can find almost everything known to mankind and many things that mankind would be better off not knowing. I spend time there now and again, and I’ve noticed that sometimes people get so wrapped up on being part of the internet that they sort of forget how people interact in the real world. …

Five Easy Places to Find Social Media Content

Melissa Meschke Marketing, Social Media Leave a Comment

Do you ever find yourself staring at your computer, wracking your brain for the answer to “what the heck am I going to post on Facebook today”? Fear not social media mangers: there are easy ways and places to find content that are right under your nose. Many of the places I look for content are easy to search and …

The good, the bad, and the ugly of Social Media

Melissa Meschke Social Media Leave a Comment

Well, this is my first blog ever….I guess there is a first for everything! I am not really the one to just sit down and start typing nonsense on the computer. I usually am more vocal, I’d rather just tell you how I am feeling and what I am thinking…But that’s just me. But, since I just started my internship …