Why the Word ‘Guru’ Doesn’t Belong in Marketing

Melissa Meschke Marketing

“The need to call ones self a Guru is a misguided attempt at creating a degree of self importance and an effort to get people to see that social media is an important part of any marketing strategy now.” ~Anise Smith Raise your hand if you’ve heard the terms social media guru, internet marketing guru,  or digital marketing guru. For a …