content marketing

Making Content Marketing Work For You

Brian Town Blogging

You can never be too effective at content marketing, and this is a goal we at Michigan Creative are constantly striving toward. While your business may already have a content marketing strategy in place, you may notice that you’re not reaching the clearly defined audience you set out to. If you, as a business owner, find yourself in this position, …

Content Marketing

Why Your Content Marketing Isn’t Effective

Brian Town Blogging

As a business owner, you may have looked into the trend of content marketing and decided right away that it was the best strategy for your company. After implementing your content marketing strategy, you find yourself disappointed that you aren’t getting the traffic you expected… If you’re wondering what’s going on, keep reading for some reasons as to why your …

Incorporating Graphics Into Your Video

5 Tips For Promoting Online Video

Brian Town Blogging, Video

A picture may be worth a thousand words, but according to Dr. James McQuivey of Forrester Research, one minute of video is worth 1.8 million words. This value is only increasing according to Cisco, who says that in 2017, online video will account for 69% of all consumer internet traffic. One possible reason for the growing value could be because …

Content Marketing

Content Marketing 101

Brian Town Blogging

As a startup, you are probably aware that marketing is important in order to gain more exposure for your brand, product, or company. In the rapidly growing and advancing digital era, content marketing has become more relevant in order to draw in customers, clients, and visitors over a variety of platforms. Content marketing is a strategic marketing approach focused on …

Using Video As Your Website Background

The Importance Of Website Design For Your Small Business

Michigan Creative Web Design Leave a Comment

When is the last time your business’s website got an overhaul? If not recently, you should get on that! Many businesses overlook the importance of having a presence on the internet. But what they aren’t realizing is how relevant the internet is becoming when it comes to business and customer relationships. While it still is possible to utilize the classic …

Lansing Video Production

IMPROVE YOUR VIDEO CONTENT THESE 3 WAYS

Brian Town Video Leave a Comment

Did you know that if a goldfish and a person watch the same video, the goldfish may watch for longer? The average human attention span is about eight seconds, and it speaks to the importance of quality content. Thanks to platforms like Youtube which allow their roughly one billion users to createas well as engage, people are critics more than ever. No audience will tough out 5 …