Writing isn’t dead, and you should be doing it

Katie Kennedy Advertising, Blogging, Branding, Business, content marketing, Cool, Creative, culture, Facebook, Inspiration, Instagram, Lansing, Marketing, Michigan, Michigan Creative, Michigan State University, storytelling, Web

Lately, social media is all about photos, video, and reaching your followers and consumers with relatable, visually aesthetic content. Just by that description, writing doesn’t often fit the bill. But why is that? It’s been thought that writing and creating content to be read is becoming less and less popular – dying, even. Unless you live under a rock, you’ve …

brand anthem video

Start 2018 Off Right with a Brand Anthem Video!

Michael Phelps Blogging, Branding, culture, Marketing, Michigan Creative, sales, storytelling

A brand anthem video. You know it when you see it, or rather, experience it. It’s the North Face video that makes you want to venture into the wilderness and explore the unknown. The Nike commercial that personifies its slogan and lights your inner fire to strive and achieve physical feats. General Electric hits you straight on with its “Ideas …

Michigan Marketing

5 Reasons to Hire a Marketing Company Instead of Doing It Yourself

Brian Town Business, content marketing, graphic design

5 Reasons to Hire a Marketing Company Instead of Doing It Yourself In this day and age, there are endless marketing avenues to help boost your business. And by hiring a high-performance marketing company, you can more easily gain access and tap into a wider range of possibilities. Below is a plethora of reasons why you should outsource to a …

michigan creative marketing

4 Tips to Choosing the Right Marketing Company for Your Business

Brian Town Creative, Marketing, Michigan Creative

4 Tips to Choosing the Right Marketing Company for Your Business While the online world can impressively provide endless possibilities for business owners, its vastness can sometimes be overwhelming and confusing. Particularly, choosing the right marketing company for your business can be a tricky and challenging affair. There are literally over 120,000 agencies in the United States alone and more …

Michigan web design

Hosting on a Private Video Server, or YouTube?

Brian Town content marketing, Marketing, SEO, Social Media, Video

Question: If we’re hosting videos on a private server, aren’t we missing out on the SEO benefits of YouTube?   The answer to this is complex, but the short answer is: not necessarily. There is certainly a time and a place for YouTube – which we can post to, by the way, as determined by our marketing strategy for your …

Content Marketing

Content Marketing Myths That Haunt Your Business

Brian Town Blogging, Branding, Business, content marketing

Content marketing is a booming industry and there are no signs of it slowing down anytime soon. It works and is on track to double in its economy by 2019. Because of its relative novelty, there are plenty of misconceptions out there that will hurt your business. Here are some to avoid: Content Marketing Is A Viral Effort The myth …

Content Marketing

Why Your Content Marketing Isn’t Effective

Ariel Sharfman Blogging, content marketing

As a business owner, you may have looked into the trend of content marketing and decided right away that it was the best strategy for your company. After implementing your content marketing strategy, you find yourself disappointed that you aren’t getting the traffic you expected… If you’re wondering what’s going on, keep reading for some reasons as to why your …

Incorporating Graphics Into Your Video

5 Tips For Promoting Online Video

Ariel Sharfman Blogging, Video

A picture may be worth a thousand words, but according to Dr. James McQuivey of Forrester Research, one minute of video is worth 1.8 million words. This value is only increasing according to Cisco, who says that in 2017, online video will account for 69% of all consumer internet traffic. One possible reason for the growing value could be because …