Lansing Video Production

Consumer Trust: Don’t Buy It, Win It.

Brian Town Blogging, Branding, Marketing

Looking for a quick, fresh-tasting meal cultivated from GMO-free ingredients? If so, Chipotle is just around the corner and is waiting eagerly with open doors for your business. If you watch the morning news with your morning cup of coffee, however, you may be hesitant to buy another burrito bowl with extra cheese and sour cream. The Mexican Grill chain …

Chipotle’s The Scarecrow: My love-hate Marketing Relationship

Melissa Meschke Marketing Leave a Comment

I have really struggled to create this post. One part of me is trying to analyze this video from a marketing standpoint but the other part of me is trying to analyze this video from an agricultural standpoint. Due to the nature of my blog, I will try to keep this as marketing-focused as possible. I’ll start with why I …