World wide marketing

What Is Marketing Automation?

Ariel Sharfman Business, Marketing, Resources

As a business, you’ve probably come across the term ‘marketing automation’ and found yourself wondering the exact meaning. Today we’re going to go beyond the basics of marketing automation and share a few ways to help your business.  What is marketing automation exactly? Marketing automation refers to the technology that allows companies to streamline, automate, and measure marketing tasks, in …

Knowledge is Power!

Michigan Creative Business, Marketing, Michigan, Michigan Creative, Technology, Video

Although my role around here at Michigan Creative has become quite substantial in the last year, and I could continue to work here full time, I’m going to continue on the path of education. I believe one should never stop learning, and that’s exactly what I intend to do. Recently I was accepted to Kendall College of Art & Design …

Tips for Effective Cross Cultural Communication

Melissa Meschke Marketing Leave a Comment

Usually when we find ourselves posting to Facebook or Twitter, we have an ideal audience in mind that we want to reach, impact, and connect with. As social media marketers, it’s a goal to captivate an audience full of diversity to effectively share your product or idea. The largest social media outlets may be global, but at times its difficult …

5 Things Internet People Need to Stop Doing

Melissa Meschke Blogging, Marketing, Web Design Leave a Comment

The internet is a wondrous place. You can find almost everything known to mankind and many things that mankind would be better off not knowing. I spend time there now and again, and I’ve noticed that sometimes people get so wrapped up on being part of the internet that they sort of forget how people interact in the real world. …