Steps to creating a powerful brand identity

Elizabeth Carter Blogging, Branding, Digital Marketing, Marketing, Michigan Creative, Photography, Video

No matter what your company produces, having a consistent brand is essential to reach potential and current customers. In the digital age, social media marketing is becoming one of the most popular ways to receive brand recognition. However, there are several steps your company must take to capitalize on their posts before initiating a social media campaign. DEFINE YOURSELF Who …

graphic design

Color In Design And Marketing

Michigan Creative Blogging, Branding

The use of color in design and marketing is extremely important, but does it have a deeper meaning? There has not been very much research done on this topic, although many people think that different colors can have different effects on moods, emotions and feelings. A good example of this is the fact that many social media outlets use blue …