The Internship Search and How I Landed on Team MC

KaLyn McCullough Michigan Creative

You would think an advertising management major would find an internship easily, right? Wrong. I started applying for internships in the Fall of 2018 and everyone answered, “Sorry, but we’re looking for candidates with more experience,” but how am I supposed to gain experience if nobody will hire me? The harsh winter came and career fairs at Michigan State University …

Writing isn’t dead, and you should be doing it

Katie Kennedy Blogging, Branding, Creative, Marketing, Michigan Creative, Web

Lately, social media is all about photos, video, and reaching your followers and consumers with relatable, visually aesthetic content. Just by that description, writing doesn’t often fit the bill. But why is that? It’s been thought that writing and creating content to be read is becoming less and less popular – dying, even. Unless you live under a rock, you’ve …

Video Ads: If You’re Not Utilizing Them Now, You Should Be

Brian Town Blogging, Digital Marketing, Michigan Creative, Video

The video age is upon us, my friends, and Michigan Creative wants to help make sure that your business is not falling behind. Log-in to your Facebook account and start scrolling through the Newsfeed. If you’re like most people, as soon as you log on, you’re going to see numerous videos on vast topics ranging from food, politics, or the …

Lansing video production

3 Ways to Use Video

Brian Town Blogging

If you’ve ever wondered how and why some companies generate the video content they do, you aren’t alone. Anytime you watch T.V. and a commercial you either love or hate comes on, you always think, “I wonder why they decided to do that.” The beauty of video is that it generates a wonderful sense of curiosity among the people who …

video production

Using Video to Distinguish your Business

Brian Town Blogging, Branding, Video

You have outdone yourself Google, well played. Google recently released another 2-minute video campaign about the new Google Pixel 2 and it’s awesome. Their theme is titled “Ask more of your phone” and, according to the press materials, “It’s a film that celebrates Google’s love for questions and how they push us forward and tee’s up Google Pixel 2 as the …

Choosing Your Target Audience

Choosing Your Target Audience

Brian Town Marketing

When it comes to advertising your business, you want to make sure that you’re targeting the audience you want to reach directly. When you have a clearly defined target audience, it becomes much easier to determine where and how to market your business. The most important aspects to start consider when determining your target audience are the following demographics: age …

Incorporating Graphics Into Your Video

5 Tips For Promoting Online Video

Brian Town Blogging, Video

A picture may be worth a thousand words, but according to Dr. James McQuivey of Forrester Research, one minute of video is worth 1.8 million words. This value is only increasing according to Cisco, who says that in 2017, online video will account for 69% of all consumer internet traffic. One possible reason for the growing value could be because …