I’ve written countless blog posts on why your business needs video, how your business should use video, how to make good videos, etc… You know, all of the important video topics. But I was thinking – There are so many infographics out there, and so many of them are about these exact same topics – I’ve said over and over again that one of the main reasons video is beneficial is because visual content is much more engaging and memorable than just a bunch of text on a page. So, wouldn’t it make sense to not just explain (with text!) why video is so crucial to the success of your business, but to show it? After all…
I’ve picked some of the best infographics I could find to demonstrate this:
This one, “The Growing Trend of Video“, points out that “video now appears in 70% of the top 100 search results listings”. Don’t we ALL want our business to be at the top of page 1 on Google? Video can obviously help put you there! And of course I can’t leave out the fact that “video now accounts for 50% of all mobile traffic”…
Explaining why Video is Vital can take up a lot of space on a page – If you type it out in text alone. However, this infographic highlights three of the main reasons as to how video can enhance your marketing: “It educates. It promotes. It entertains.”
The Role of Video in Marketing is constantly becoming more and more important. This infographic points out that “people are 144% more likely to buy a product after viewing a video about it”. If this isn’t reason enough to convince you that you would benefit greatly from video, I don’t know what is!
There are way too many great video infographics to put them all in this post, but these are some of the ones that I thought would be most helpful! All of them are great for explaining why you need video but, in reality, it’s up to you to do it! But always remember that Michigan Creative is here to help you! ;)