Email Drip Campaigns: What are they and why use them?

Cassidy Oonk Marketing

Imagine you’re running a 5K. You’re feeling great, keeping pace with the other runners, but after the first kilometer, you decide to stop. “Eh, I already ran one kilometer, that should be good enough”. You’re probably thinking, “This scenario sounds silly, who on Earth would do that”? Well, in the marketing world, that’s akin to sending only one email to …

Michigan’s Top 5 Cinnamon Rolls

Chloe Reynolds Creative

One of my top missions in life, besides creating high quality video and photo material, is to find the best cinnamon roll in Michigan. Each place I travel to, I visit a popular bakery in that city and try their cinnamon rolls. In case you were on a similar mission, I decided to provide you with my Top 5.  1. …

marketing automation

Grow Your Business By Leveraging Marketing Automation

Michael Phelps Digital Marketing

Marketing automation simplifies, automates, and measures marketing actions and workflows, including content customization conversion rates. It’s important to note, however, that it’s much more than just an email application that collects contacts. Marketing automation gives you the ability to manage all of your online marketing campaigns – including database segmentation, sales process optimization, and behavioral analysis –from the convenience of …

Tips for Limiting Your Screen Time

Madison Graham Blogging

When I go out to dinner, I look around to see a majority of people hiding behind a screen. I’m sure a lot of people (including me), find it frustrating when trying to talk with someone who can’t look up from their phone.   For those of you with iPhones, you may be aware of the Screen Time feature in …

Specs for Social Media Videos: A Guide

Siobhan Findlay Blogging

At Michigan Creative, a lot of our videos end up being placed on websites and released onto social media. Here’s an up to date guide on what you need to know about posting videos on Facebook and Instagram.  Facebook          Posting onto Facebook, not embedding. We always recommend that when you post a video on social media, you upload the video …

Michigan Creative’s Five Greatest Tips for Lead Generation

Katie Kennedy Marketing, Web

In any kind of marketing, the most important objective is to generate leads. Without leads, there’s no business, and ultimately no cash flow. That’s why it’s imperative to create lead generation campaigns that are relevant and effective to generate revenue for your company. Through HubSpot, we’ve come up with some great lead generation tips that have been proven over the …

Dog-Friendly Workplaces: Are There Benefits?

KaLyn McCullough Blogging

Dog-friendly workplaces are becoming more common nowadays as owners start to take their furry children with them everywhere. Studies have confirmed benefits of bringing a dog to work. I can say first hand: bringing my puppy to work makes the day a lot less stressful.  According to an article on Purina’s website, spending as little as 30 minutes with a …