Not All Videos are Created (or Produced) Equally

Chloe Reynolds Creative, Michigan Creative, Video

Between freelancing and a full-time video job, I get to experience all different kinds of video production. I’ve had the chance to work video for weddings, marketing, vlogs for social media, and do so many other types. When, I tell people I’ve done wedding and marketing videos, the reaction is usually something like, “that makes sense, all video is kind …

Data Regulation and Privacy: What’s Coming?

Madison Graham Web

VThis past month marked the one-year anniversary of the General Data Protection Regulation (GDPR) in the European Union. GDPR allows more control over the data being accessed by advertisers and other businesses online, and gives consumers the right to protect their privacy. As a result, Americans have been wondering where our regulation is. A recent nCipher survey showed that over …

The Importance of Inbound Marketing

KaLyn McCullough Marketing, Michigan Creative

Attracting new, current, and past customers is more than pushing a brand. Rather, it’s pulling them in with useful and knowledgeable content they’re actively searching for. This method is referred to as inbound marketing — a strategy that specializes in attraction, engagement, and delight for customers. Reaching the right audience at the right time is essential for a company’s success and …

5 Tips to Help You Survive a Long Distance Relationship

Brooke Reed Creative, Michigan Creative

As business employers or employees, sometimes our careers might take us to new places for an extended period of time. It may be a business trip out of the country, a seminar that takes place out-of-state, or an opportunity that leaves you thousands of miles away from your loved ones for a few months. How does one cope with this …

Maximize Graphic Design for your Business eBook Pt. II: Utilizing Stock Photos

Katie Kennedy Blogging, Branding, Creative, Design, Marketing, Michigan Creative, Web, Web Design

Below is the blog we published previously on maximizing graphic design for your business eBook. We still think that you need great imagery when creating an eBook, and utilizing quality stock photos can help you reach that goal. Adding personal touches through Canva or another editing software is just the cherry on top. We were recently contacted by Amos Struck, a …

Writing isn’t dead, and you should be doing it

Katie Kennedy Blogging, Branding, Creative, Marketing, Michigan Creative, Web

Lately, social media is all about photos, video, and reaching your followers and consumers with relatable, visually aesthetic content. Just by that description, writing doesn’t often fit the bill. But why is that? It’s been thought that writing and creating content to be read is becoming less and less popular – dying, even. Unless you live under a rock, you’ve …

Take note of these back to back national days: Mental Health Day & Depression Screening Day

Katie Kennedy Blogging, Branding, Creative, Web

Every single day seems to be a national day for something, except these two are important. You may not be aware of it, but yesterday, October 10th was National Mental Health Day. It was posted about all over social media, creating awareness for mental health, and resources too. Just about every influencer and many people on social media had something to …