Video Production

3 Ways Video Marketing Attracts the Best Talent for the Job

Michael Phelps Video

In an increasingly digital world, video marketing is emerging as the new way to reach out to customers. However, brands are also using video in another way: to recruit employees. Over the past few years, an increasing number of companies have used video to conduct candidate interviews. But employers are also using it to build and reinforce their employer brands. …

Deaf Culture in the Workplace

Elizabeth Carter Blogging, Michigan Creative

Companies nowadays are always moving towards accessibility. One of the most important parts of making an environment accessible is understanding the needs of those you work with. MY EXPERIENCE. Since earning an Associate Degree in American Sign Language (ASL) Interpreting, I have learned a lot about different solutions to improve communication, but not all are 100% effective. For example, a …

Steps to creating a powerful brand identity

Elizabeth Carter Blogging, Branding, Digital Marketing, Marketing, Michigan Creative, Photography, Video

No matter what your company produces, having a consistent brand is essential to reach potential and current customers. In the digital age, social media marketing is becoming one of the most popular ways to receive brand recognition. However, there are several steps your company must take to capitalize on their posts before initiating a social media campaign. DEFINE YOURSELF Who …

Inbound marketing

Avoid the Most Common Pitfalls in Inbound Marketing

Michael Phelps Blogging

It’s easy to make mistakes when doing inbound marketing, but it’s also part of the process.  While you should always go for gold, coming up with a foolproof strategy at first shot is an impossible standard to live up to. As you begin your immersion into this other side of marketing, where the focus is on pulling people in (hence …

The Mindset of a Millennial

KaLyn McCullough Blogging

Odds are you’ve heard millennials are an impatient, rude, and lazy generation. While every generation has its bums and its over-achievers, it’s not fair to point fingers. These three ugly characteristics can be a good thing for society — if you don’t believe me, keep reading. We are impatient – we don’t like being told what to do, but who …

Big Investments: Camera Edition

Chloe Reynolds Blogging

Cameras are no small investment. I compare it to buying a car: you do your research on makes and models, how new or used would you like to go, then you go and spend a bunch of money on it while having a stroke as you watch your bank balance go down.  Find a purpose for your purchase With big …

Photoshoot Spots: Lansing Edition

Siobhan Findlay Creative

Over the past few months I have been taking photos for Michigan Creative’s new website (coming soon!) and have been taking each person on staff to a location of their choosing for their photos. Between these shoots, my own freelance shoots, and just shooting for fun while I lived in the Lansing area, I have found quite a few really …

The Internship Search and How I Landed on Team MC

KaLyn McCullough Michigan Creative

You would think an advertising management major would find an internship easily, right? Wrong. I started applying for internships in the Fall of 2018 and everyone answered, “Sorry, but we’re looking for candidates with more experience,” but how am I supposed to gain experience if nobody will hire me? The harsh winter came and career fairs at Michigan State University …