My Blue Networking Shoes

Melissa Meschke Marketing, Michigan Creative Leave a Comment

Yes I do own blue networking shoes and I do wear them. Often. And here’s why!

A few months ago I purchased a pair of blue mary jane Merrell shoes from a local shoe store. I purchased them simply to have an option besides arch-less flats and high heals. I would wear them every once and awhile but was worried about them matching my outfits, so I tended to stray away from wearing them.

I was in a sales position at the time and was attending several networking each week. My feet were becoming tired and my arches began to hurt; I started wearing my blue Merrell’s more and more.

It turned out to be a huge advantage for me and helped me excel at networking events! Many people would come up to me and introduce themselves, “Hey, we met last time, I remember your blue shoes!”, “Blue shoes, huh?”, or “I’ve never seen anyone wear blue shoes to a networking event before…”.

So what is my point? No, I do not expect all of you to run out and purchase a pair of blue Merrells to improve your networking skills. I do, however, want you to think of something that makes you stand out from all the rest. Whether it’s a piece of statement jewelry, a catch introduction phrase, a cool business card, or a sweet name tag, you must find a way to be remembered. The average networking event I attend has between 10 and 100 attendees.

As a general networking tip, don’t be afraid to get your feet wet, you never know who you are going to meet and what they have to offer. And whether you wear statement shoes or not, you still have to actually talk to people to be remembered! This is difficult for many people I know. My best advice is to be yourself and relax at these events. People ask me often how I know so many people. It simply comes down to not being afraid to introduce myself and hand out my business card. The worst thing that can happen is that it is awkward and you had them your business card and walk away!

This will not be the last blog about networking tips you’ll see as networking is a large part of marketing. If you have any networking topics or tips you would like me to blog about, please comment below!

For now, blue shoe power.

~Melissa

Mar122013