branding michigan

How Important Is Your Logo? Why a Marketing Agency Is Critical in Choosing Your Design.

Brian Town Design

Your company logo plays a crucial role in business. The logo design you choose can either make or break the brand image you want your business to have. Here’s why a logo is not just a logo, but is really as important as the quality of the product or service you offer.

Research reveals that the majority of consumers find images more visually appealing than text. For instance, long sentences are harder to recall whereas images, no matter how complex, are easier to remember. Therefore, since your logo will forever be associated with your business, it would be best if you have the key elements and identity of your business incorporated and skillfully crafted into a profound and powerful image, which accurately reflects and represents the brand of your business. A picture paints a thousand words, so to speak. Thus, you should do all that you can to produce a logo that can silently yet effectively speak for your company.

As trite as the saying goes, first impressions do last. In this particular case, logos are usually what comes in the forefront of business impressions. Make sure to design one that is simple yet strikingly unique. It should also have character and yet not in any way lacking in professional appeal. On a more technical note, your logo should be scalable to numerous sizes, and must possess both consistency and flexibility in working on merchandise, the web or on print.

Materializing the Logo Concept You Have in Mind Requires Healthy Collaboration with the Right Marketing Agency.

A marketing agency can help you conceptualize, design and create your very own logo. However, hiring the wrong one can tremendously hamper this often-challenging and sensitive creation process. It is thus emphasized that you cover all considerations before finally choosing a marketing agency with whom you can comfortably and confidently work with and trust. Here are some significant points to consider.
Just like in any other relationship, a healthy two-way communication is necessary for the business collaboration to positively work and bear fruit.

Do remember that the logo is much like your business’ fingerprint. You should therefore be specific in your business identity and clear on the message you wish to convey to your consumers. Be somewhat more emphatic when expressing your thoughts, feelings, plans and expectations to the marketing agency of your choice. Sharing a mutual understanding of a common goal makes the partnership more fruitful. In this way, the margin of error is drastically reduced so that both parties can be more productive yet spend less time and energy on the project.

While you should keep an open mind for possible suggestions concerning the technical aspect of the design process, the final decision remains yours to make. Having said this, it would be better if you choose a marketing agency that highlights impeccable communication skills, client support, respect, patience and professionalism especially when it comes to tweaks and final touches on the logo design.