Why the Word ‘Guru’ Doesn’t Belong in Marketing

Melissa Meschke Business, Facebook, Internet, Marketing, Social Media, Technology, Uncategorized

“The need to call ones self a Guru is a misguided attempt at creating a degree of self importance and an effort to get people to see that social media is an important part of any marketing strategy now.” ~Anise Smith Raise your hand if you’ve heard the terms social media guru, internet marketing guru,  or digital marketing guru. For a …

Managers on Social Media Sites

Melissa Meschke Business, Facebook, Google+, LinkedIn, Marketing, Pinterest, Social Media, Twitter, Uncategorized

Here at Michigan Creative, we are often asked about how you control managers on social media sites. It is an important question to ask-how do you, as the owner, control who has access to what? How do you insure that your sites won’t be hacked or deleted by disgruntled employees? Sound ridiculous? Well, it really does happen, which is why it’s important to …

Facebook: The don’t read still share era

Brian Town Uncategorized

I would like to take this opportunity to vent a little on a phenomenon that I witness daily on Facebook and it’s driving me absolutely crazy. Last December, Facebook changed their algorithm, which gave viewing priority to liked and shared links over actual user made content. This change turned the social media platform into more of a blogging and news …

How the Olympics are Winning the Social Media Game

Michigan Creative Blogging, Business, Marketing, Michigan, Michigan Creative, Social Media, Uncategorized Leave a Comment

It may seem like every company, brand, or event has a social media presence.  However, many of these profiles seem to exist purely out of obligation and are updated sporadically at best.  On the other hand, some organizations seem to really grasp the purpose of social media and the various platforms. The social media strategy implemented by the International Olympic …

“I’ll fix it in post!”

Brian Town Business, Marketing, Michigan, Michigan Creative, Uncategorized, Video Leave a Comment

If you ever think “I’ll fix it in post”, about anything you shoot for anything, think again! When you’re out doing a shoot, it is so incredibly important to make sure you do everything you possibly can to give yourself amazing footage to work with later. I can personally say that there really is nothing more frustrating than sitting down …