Let Typography Set the Mood

Melissa Meschke Blogging, Marketing, Michigan, Michigan Creative, Typography Leave a Comment

Typography does more than just communicate messages with words. While the actual content of the copy is the main means of communication, the typography of the copy can be just as significant. Typefaces, fonts, and positioning of letters and words are important elements of typography that allow you to convey emotional messages.   Sans Serif & Serif Typefaces Typefaces are especially important. …