Video Ads: If You’re Not Utilizing Them Now, You Should Be

Brian Town Blogging, Business, Commercials, culture, Digital Marketing, Facebook, Michigan, Michigan Creative, Social Media, storytelling, Video, Videography

The video age is upon us, my friends, and Michigan Creative wants to help make sure that your business is not falling behind. Log-in to your Facebook account and start scrolling through the Newsfeed. If you’re like most people, as soon as you log on, you’re going to see numerous videos on vast topics ranging from food, politics, or the …

The Nitty Gritty of Social Media: What Social Media Managers Do For You

Chloe Reynolds Advertising, Blogging, Facebook, Marketing, Pinterest, Promotion, Social Media, Twitter

During one of many occupational crises I’ve experienced in college as I frantically tried to figure out what I wanted to do for the rest of my life during the allotted four years, one potential career path I came upon was social media. This seemed like a good way to go, it was standard work hours and I’d spend my …

Instagram Zoom Is Here, Make The Most Of It.

Ariel Sharfman Blogging, content marketing, Instagram, Social Media

My parents dreams have come true now that Instagram Zoom has been launched. Instead of taking a screenshot of the photo posted so they can get a closer look without reading glasses, this feature is now built into the app itself. Instagram has made many bold moves in recent weeks, such as launching Instagram Stories. The Facebook-owned company launched this …

Michigan web design

Hosting on a Private Video Server, or YouTube?

Brian Town content marketing, Marketing, SEO, Social Media, Video

Question: If we’re hosting videos on a private server, aren’t we missing out on the SEO benefits of YouTube?   The answer to this is complex, but the short answer is: not necessarily. There is certainly a time and a place for YouTube – which we can post to, by the way, as determined by our marketing strategy for your …

Lansing web design

2016: The Year of Video Marketing

Melissa Meschke Blogging, Business, Marketing, Michigan Creative, Social Media, Video

It’s here. The year of 2016 is the year of video. In 2015, video trends were only emerging. Twitter launched its live video-streaming app Periscope. The Meerkat app allowed social media users to stream video on mobile. Autoplay video trickled into your Facebook and Twitter feeds, and now they’re here to stay. Video is not just for YouTube anymore.   …

Michigan Production

Four Rules for Using Stock Photos

Siobhan Fin Blogging, Marketing, Social Media

  In this day and age with the use of the Internet, we basically have the whole world at our fingertips. But that doesn’t mean all of the content you find is up for grabs to use as you please. When working at a project for yourself or work, it is important to know how to use stock graphics legally. …

Lansing Social Media

What Are The Best Times To Post On Social Media?

Ariel Sharfman Blogging, content marketing, Social Media

Here at Michigan Creative we’re all about interacting with as many individuals as possible, while offering them excellent services. When marketing and sharing your own content, it’s important to know the best times to post on social media. The optimal posting times for each social media network differ greatly depending on the platform, as well as the purpose of the network. …

Facebook Retargeting

Facebook Retargeting: The Basics And Benefits

Brian Town Blogging, Social Media

While conversion rates are not everything in marketing, they are one of the most important things. This number represents the rate at which all the people who visit your website do something, such as making a purchase or otherwise, rather than nothing. This is crucial data to know in regards to how many potential customers you convert into actual customers …