Elevator Pitches: How They Can Help You Ride To The Top

Chloe Reynolds Internship, Networking, Promotion

Getting dressed up to go mingle with professionals and network with them is pretty much a love-it or hate-it scenario. As a socially awkward introvert who spends most of her time indoors with the curtains drawn and perusing the Internet, I personally am on the hate-it end of the spectrum, as I’m sure many others are. However, it doesn’t have …

The Nitty Gritty of Social Media: What Social Media Managers Do For You

Chloe Reynolds Advertising, Blogging, Facebook, Marketing, Pinterest, Promotion, Social Media, Twitter

During one of many occupational crises I’ve experienced in college as I frantically tried to figure out what I wanted to do for the rest of my life during the allotted four years, one potential career path I came upon was social media. This seemed like a good way to go, it was standard work hours and I’d spend my …

Business Trends

Pokémon Go is Here, and Why You Should Pay Attention

Brooke Reed Blogging, Business, culture, Lansing, Promotion

Staying in the loop and keeping up with current fads is something that seems like a no-brainer when it comes to marketing for your business. Keeping track of the latest thing can help bring more customers through the door, whether it’s in the food industry, business relations, or design. When a particular item explodes within the pop-culture scene, businesses should …

branding

The Many Benefits of a Good Mission Statement

Becca Rogers Business, Marketing, Promotion

Captain Kirk’s mission was to go “where no man has gone before.” Ferris Bueller believes that “life moves pretty fast, if you don’t stop and look around once in a while, you could miss it.”Even the adorable tear-jerking alien from Lilo and Stitch knows that “Ohana means family, family means no one gets left behind.” What do all of these …

Michigan Creative

Get Results From Facebook Ads On A Budget!

Ariel Sharfman Facebook, Promotion

 First and foremost it goes without saying every business wants to advertise wisely, without spending large amounts of money on that advertising. A primitive step in gaining fruitful exposure is in the selection process, of a well-targeted audience. The ultimate goal of any business is to capture, inspire, and motivate their audience to act and stand behind their company. The …

London Pop-up Restaurant, The Picture House, Winning at Social Media

Brian Town Business, Facebook, Instagram, Marketing, Michigan, Michigan Creative, Photography, Promotion, Social Media, Twitter

How often do you go on Facebook, Twitter, or Instagram and see your feed littered with mouthwatering pictures of your friend’s meals? Usually I end up getting so hungry, I close my laptop and run to the pantry. Every time I eat out nowadays, it isn’t hard to spot half the clientele snapping pictures as soon as their food arrives.  …

Promoting your Business Locally

Melissa Meschke Business, Marketing, Promotion, Social Media

Is your business known around the city where you are located? If it’s not, it should be! There are so many easy way to promote your business locally; I’ve outlined a few for you below: 1) Sponsor Events: Keep an eye on your local chamber and/or visitor’s bureau sites; they should have an up to date list of events. Check …