Video Production

3 Ways Video Marketing Attracts the Best Talent for the Job

Michael Phelps Video

In an increasingly digital world, video marketing is emerging as the new way to reach out to customers. However, brands are also using video in another way: to recruit employees. Over the past few years, an increasing number of companies have used video to conduct candidate interviews. But employers are also using it to build and reinforce their employer brands. …

Steps to creating a powerful brand identity

Elizabeth Carter Blogging, Branding, Digital Marketing, Marketing, Michigan Creative, Photography, Video

No matter what your company produces, having a consistent brand is essential to reach potential and current customers. In the digital age, social media marketing is becoming one of the most popular ways to receive brand recognition. However, there are several steps your company must take to capitalize on their posts before initiating a social media campaign. DEFINE YOURSELF Who …

Not All Videos are Created (or Produced) Equally

Chloe Reynolds Creative, Michigan Creative, Video

Between freelancing and a full-time video job, I get to experience all different kinds of video production. I’ve had the chance to work video for weddings, marketing, vlogs for social media, and do so many other types. When, I tell people I’ve done wedding and marketing videos, the reaction is usually something like, “that makes sense, all video is kind …

Video Ads: If You’re Not Utilizing Them Now, You Should Be

Brian Town Blogging, Digital Marketing, Michigan Creative, Video

The video age is upon us, my friends, and Michigan Creative wants to help make sure that your business is not falling behind. Log-in to your Facebook account and start scrolling through the Newsfeed. If you’re like most people, as soon as you log on, you’re going to see numerous videos on vast topics ranging from food, politics, or the …

Lansing video production

The future…and now, is video!

Brian Town Video

As you may have discovered by reading this blog, we absolutely love to talk about video at Michigan Creative. No wonder, given the amount of video content people consume on a daily basis. The numbers on YouTube alone are astounding, with viewers watching more than a 500 million hours of video every day. Want more? Some 300 hours of video …

video production

Using Video to Distinguish your Business

Brian Town Blogging, Branding, Video

You have outdone yourself Google, well played. Google recently released another 2-minute video campaign about the new Google Pixel 2 and it’s awesome. Their theme is titled “Ask more of your phone” and, according to the press materials, “It’s a film that celebrates Google’s love for questions and how they push us forward and tee’s up Google Pixel 2 as the …

Lansing video production

The Seven Ways Manufactures Can Benefit from Video

Brian Town Michigan Creative, Video

The Seven Ways Manufactures Can Benefit from Video By Michigan Creative You’ve heard it before –– if a picture is worth a thousand words, how much is video worth? –– so I won’t waste any time cutting to the chase. Video is valuable, and particularly so to manufacturers because it builds trust, lending credibility that can otherwise only come from physically …