What sets Michigan Creative apart from the competition

More Than Marketing: What Sets Us Apart

Alicia Frank Michigan Creative

The Lansing area is full of agencies. So, what sets us apart from the other agencies? We listen. You know your business, and we know your brand. We believe that being an exceptional communicator is an essential part of life, especially in business.  Through a solution-oriented approach, we work with you to pinpoint your pains and ultimately, find you the best …

How to prepare your office for the holidays

Elizabeth Carter Blogging, Creative, Michigan Creative

Even though Halloween was just a few weeks ago, it’s never too early to prepare your company for the holidays. The holiday season can be stressful and hectic, but with organization and preparation, it can be a painless and enjoyable time. Start Early When it comes to holiday preparation, the earlier the better. It’s important to reflect on what your …

Deaf Culture in the Workplace

Elizabeth Carter Blogging, Michigan Creative

Companies nowadays are always moving towards accessibility. One of the most important parts of making an environment accessible is understanding the needs of those you work with. MY EXPERIENCE. Since earning an Associate Degree in American Sign Language (ASL) Interpreting, I have learned a lot about different solutions to improve communication, but not all are 100% effective. For example, a …

Steps to creating a powerful brand identity

Elizabeth Carter Blogging, Branding, Digital Marketing, Marketing, Michigan Creative, Photography, Video

No matter what your company produces, having a consistent brand is essential to reach potential and current customers. In the digital age, social media marketing is becoming one of the most popular ways to receive brand recognition. However, there are several steps your company must take to capitalize on their posts before initiating a social media campaign. DEFINE YOURSELF Who …

The Internship Search and How I Landed on Team MC

KaLyn McCullough Michigan Creative

You would think an advertising management major would find an internship easily, right? Wrong. I started applying for internships in the Fall of 2018 and everyone answered, “Sorry, but we’re looking for candidates with more experience,” but how am I supposed to gain experience if nobody will hire me? The harsh winter came and career fairs at Michigan State University …

view from my desk

I didn’t have access to a window at my desk… so I sought new employment

Jennifer Putmon Creative, Michigan Creative

Let’s chat a bit about the correlation between productivity and access to natural light. You know that feeling you get when it’s super dark and junky outside? Those of you from Michigan know this well. Picture this: you’re stuck inside “working” and all you feel like doing is laying in bed, watching Netflix, and crushing some junk food. Accordingly, you’ve …