The Internship Search and How I Landed on Team MC

KaLyn McCullough Michigan Creative

You would think an advertising management major would find an internship easily, right? Wrong. I started applying for internships in the Fall of 2018 and everyone answered, “Sorry, but we’re looking for candidates with more experience,” but how am I supposed to gain experience if nobody will hire me? The harsh winter came and career fairs at Michigan State University …

view from my desk

I didn’t have access to a window at my desk… so I sought new employment

Jennifer Putmon Creative, Michigan Creative

Let’s chat a bit about the correlation between productivity and access to natural light. You know that feeling you get when it’s super dark and junky outside? Those of you from Michigan know this well. Picture this: you’re stuck inside “working” and all you feel like doing is laying in bed, watching Netflix, and crushing some junk food. Accordingly, you’ve …

Not All Videos are Created (or Produced) Equally

Chloe Reynolds Creative, Michigan Creative, Video

Between freelancing and a full-time video job, I get to experience all different kinds of video production. I’ve had the chance to work video for weddings, marketing, vlogs for social media, and do so many other types. When, I tell people I’ve done wedding and marketing videos, the reaction is usually something like, “that makes sense, all video is kind …

The Importance of Inbound Marketing

KaLyn McCullough Marketing, Michigan Creative

Attracting new, current, and past customers is more than pushing a brand. Rather, it’s pulling them in with useful and knowledgeable content they’re actively searching for. This method is referred to as inbound marketing — a strategy that specializes in attraction, engagement, and delight for customers. Reaching the right audience at the right time is essential for a company’s success and …

5 Tips to Help You Survive a Long Distance Relationship

Brooke Reed Creative, Michigan Creative

As business employers or employees, sometimes our careers might take us to new places for an extended period of time. It may be a business trip out of the country, a seminar that takes place out-of-state, or an opportunity that leaves you thousands of miles away from your loved ones for a few months. How does one cope with this …