web design

Simplicity Versus Complexity in Web Design

Michael Phelps Blogging, Branding, Marketing, Michigan Creative

Whenever discussing what goes into effective web design, a number of prevailing and common trends are relevant when deciding between a simple or complex web design. Some of these are: Keep your website inline with your brand, including: Colors Font Logo use Break your content up to keep it easily digestible to the reader. Keep your CTAs (Call To Actions) …

brand anthem video

Start 2018 Off Right with a Brand Anthem Video!

Michael Phelps Blogging, Branding, Marketing, Michigan Creative

A brand anthem video. You know it when you see it, or rather, experience it. It’s the North Face video that makes you want to venture into the wilderness and explore the unknown. The Nike commercial that personifies its slogan and lights your inner fire to strive and achieve physical feats. General Electric hits you straight on with its “Ideas …

business

No one knows your business like you do.

Brian Town Blogging, Branding, Marketing, Michigan Creative

No one knows your business like you do. That fact should be a source of pride and a testament to the tireless hours you have spent not just developing a product but cultivating a brand and earning a strong reputation among your clients, suppliers and competitors, as well as a respected place in your community. Having a singular insight into …

branding

How A Rebrand Can Change Your Business

Brian Town Blogging, Branding, Creative, Marketing

A rebrand is often the hardest and scariest part of any business attempting to change. Convincing others that this is the right decision and keeping your old, loyal audience is tricky. A rebranding process requires immense focus to pull off and Jagermeister is knee deep in a total rebranding process right now. I applaud them for trying to change their image. The …

michigan marketing company

Brian Town is Featured on Michigan Business Rap

Brian Town Blogging, Branding, Marketing

About Michigan Business Rap Michigan Business Rap is a radio program which produces content that inspires ideas and helps move the business community forward. They bring Michigan business leaders together and have in-depth discussions that will educate and interest audiences. Brian the CEO of Michigan Creative was a part of a discussion that was about developing a brand identity style guide. …

Melissa Meschke

Melissa Meschke is Featured on Michigan Business Rap

Brian Town Branding, Marketing

About Michigan Business Rap Michigan Business Rap is a radio program which produces content that inspires ideas and helps move the business community forward. They bring Michigan business leaders together and have in-depth discussions that will educate and interest audiences. Melissa Meschke the COO of Michigan Creative was a part of the discussion that was on entrepreneur Friday and was …

Sports Marketing, Snapchat icon

SnapChat for Sports Marketing

Michael Phelps Branding, Marketing

Over the past couple of years Snapchat used to be thought of as a place to share pictures for a controlled period of time.  However, as of recent, brands have started using Snapchat and has since turned Snapchat into a sports marketing machine.  Let’s take a look at how the sports industry has used the photo sharing app to help ...
michigan creative marketing

4 Tips to Choosing the Right Marketing Company for Your Business

Brian Town Creative, Marketing, Michigan Creative

4 Tips to Choosing the Right Marketing Company for Your Business While the online world can impressively provide endless possibilities for business owners, its vastness can sometimes be overwhelming and confusing. Particularly, choosing the right marketing company for your business can be a tricky and challenging affair. There are literally over 120,000 agencies in the United States alone and more …