Why Skilled Trades Need A Marketing Strategy

Why Skilled Trades Need A Marketing Strategy

Alicia Frank Marketing

There are endless amounts of great jobs available in the skilled trades industry. The problem most companies are having is reaching their talent. The industry is advancing and your marketing efforts should be too. Whether you’re trying to get the attention of wholesalers, distributors, retailers or all three, every business owner working in a skilled trade needs a marketing strategy. It’s …

5 Tips to Leverage Social Media for Business

Alicia Frank Digital Marketing, Marketing, Social Media

Social media is an ever-evolving platform that can be used to connect, engage, and grow businesses. And, now more than ever people are using social media to engage with the brands they love. According to Hootesuite, on Instagram alone, 80% of people follow at least one business. Social media is a fast, effective and inexpensive way to reach a very …

Web Design Trends

Web Design Trends for 2020

Michael Phelps Marketing, Web Design

As we edge closer to the New Year, it’s time to take a look at the hottest trends we should expect to see in 2020 when it comes to web design and web development. We’ve scoured the web and assembled for you here some of the major shifts away from current design aesthetics. 2020 seems to be a year that …

Avoiding a Branding Identity Crises.

Shaunie Cauley Blogging, Branding, Creative, Marketing

Brand Standards Guide: What is it?   Certain companies come to mind when looking for a particular product or service, like Target or Walmart; likewise, most people can easily identify a Target branded message from a Walmart advertisement? Many can do this without needing to see things like the company’s logo. When we think of our favorite brands, we think of …

Steps to creating a powerful brand identity

Elizabeth Carter Blogging, Branding, Digital Marketing, Marketing, Michigan Creative, Photography, Video

No matter what your company produces, having a consistent brand is essential to reach potential and current customers. In the digital age, social media marketing is becoming one of the most popular ways to receive brand recognition. However, there are several steps your company must take to capitalize on their posts before initiating a social media campaign. DEFINE YOURSELF Who …

Email Drip Campaigns: What are they and why use them?

Cassidy Oonk Marketing

Imagine you’re running a 5K. You’re feeling great, keeping pace with the other runners, but after the first kilometer, you decide to stop. “Eh, I already ran one kilometer, that should be good enough”. You’re probably thinking, “This scenario sounds silly, who on Earth would do that”? Well, in the marketing world, that’s akin to sending only one email to …

marketing automation

Grow Your Business By Leveraging Marketing Automation

Michael Phelps Digital Marketing

Marketing automation simplifies, automates, and measures marketing actions and workflows, including content customization conversion rates. It’s important to note, however, that it’s much more than just an email application that collects contacts. Marketing automation gives you the ability to manage all of your online marketing campaigns – including database segmentation, sales process optimization, and behavioral analysis –from the convenience of …

Michigan Creative’s Five Greatest Tips for Lead Generation

Katie Kennedy Marketing, Web

In any kind of marketing, the most important objective is to generate leads. Without leads, there’s no business, and ultimately no cash flow. That’s why it’s imperative to create lead generation campaigns that are relevant and effective to generate revenue for your company. Through HubSpot, we’ve come up with some great lead generation tips that have been proven over the …

Graphic Designer: the logical artist

Alana Lemke Creative, Design, graphic design, Marketing

We are all familiar with the theory that states each side (left/right) of our brain is responsible for different functions or thinking, and that individuals may be more dominant in one of these. Those considered “left-brained” might make great lawyers, accountants or engineers. We can thank this left side for strengths such as: Language Math Analytical Thinking Logic and Reasoning …

The Importance of Inbound Marketing

KaLyn McCullough Marketing, Michigan Creative

Attracting new, current, and past customers is more than pushing a brand. Rather, it’s pulling them in with useful and knowledgeable content they’re actively searching for. This method is referred to as inbound marketing — a strategy that specializes in attraction, engagement, and delight for customers. Reaching the right audience at the right time is essential for a company’s success and …