Email Drip Campaigns: What are they and why use them?

Cassidy Oonk Marketing

Imagine you’re running a 5K. You’re feeling great, keeping pace with the other runners, but after the first kilometer, you decide to stop. “Eh, I already ran one kilometer, that should be good enough”. You’re probably thinking, “This scenario sounds silly, who on Earth would do that”? Well, in the marketing world, that’s akin to sending only one email to …

marketing automation

Grow Your Business By Leveraging Marketing Automation

Michael Phelps Digital Marketing

Marketing automation simplifies, automates, and measures marketing actions and workflows, including content customization conversion rates. It’s important to note, however, that it’s much more than just an email application that collects contacts. Marketing automation gives you the ability to manage all of your online marketing campaigns – including database segmentation, sales process optimization, and behavioral analysis –from the convenience of …

Michigan Creative’s Five Greatest Tips for Lead Generation

Katie Kennedy Marketing, Web

In any kind of marketing, the most important objective is to generate leads. Without leads, there’s no business, and ultimately no cash flow. That’s why it’s imperative to create lead generation campaigns that are relevant and effective to generate revenue for your company. Through HubSpot, we’ve come up with some great lead generation tips that have been proven over the …

Graphic Designer: the logical artist

Alana Lemke Creative, Design, graphic design, Marketing

We are all familiar with the theory that states each side (left/right) of our brain is responsible for different functions or thinking, and that individuals may be more dominant in one of these. Those considered “left-brained” might make great lawyers, accountants or engineers. We can thank this left side for strengths such as: Language Math Analytical Thinking Logic and Reasoning …

The Importance of Inbound Marketing

KaLyn McCullough Marketing, Michigan Creative

Attracting new, current, and past customers is more than pushing a brand. Rather, it’s pulling them in with useful and knowledgeable content they’re actively searching for. This method is referred to as inbound marketing — a strategy that specializes in attraction, engagement, and delight for customers. Reaching the right audience at the right time is essential for a company’s success and …

Maximize Graphic Design for your Business eBook Pt. II: Utilizing Stock Photos

Katie Kennedy Blogging, Branding, Creative, Design, Marketing, Michigan Creative, Web, Web Design

Below is the blog we published previously on maximizing graphic design for your business eBook. We still think that you need great imagery when creating an eBook, and utilizing quality stock photos can help you reach that goal. Adding personal touches through Canva or another editing software is just the cherry on top. We were recently contacted by Amos Struck, a …

Writing isn’t dead, and you should be doing it

Katie Kennedy Blogging, Branding, Creative, Marketing, Michigan Creative, Web

Lately, social media is all about photos, video, and reaching your followers and consumers with relatable, visually aesthetic content. Just by that description, writing doesn’t often fit the bill. But why is that? It’s been thought that writing and creating content to be read is becoming less and less popular – dying, even. Unless you live under a rock, you’ve …

Video Ads: If You’re Not Utilizing Them Now, You Should Be

Brian Town Blogging, Digital Marketing, Michigan Creative, Video

The video age is upon us, my friends, and Michigan Creative wants to help make sure that your business is not falling behind. Log-in to your Facebook account and start scrolling through the Newsfeed. If you’re like most people, as soon as you log on, you’re going to see numerous videos on vast topics ranging from food, politics, or the …

web design

Simplicity Versus Complexity in Web Design

Michael Phelps Blogging, Branding, Marketing, Michigan Creative

Whenever discussing what goes into effective web design, a number of prevailing and common trends are relevant when deciding between a simple or complex web design. Some of these are: Keep your website inline with your brand, including: Colors Font Logo use Break your content up to keep it easily digestible to the reader. Keep your CTAs (Call To Actions) …

brand anthem video

Start 2018 Off Right with a Brand Anthem Video!

Michael Phelps Blogging, Branding, Marketing, Michigan Creative

A brand anthem video. You know it when you see it, or rather, experience it. It’s the North Face video that makes you want to venture into the wilderness and explore the unknown. The Nike commercial that personifies its slogan and lights your inner fire to strive and achieve physical feats. General Electric hits you straight on with its “Ideas …